In today’s fast-paced world, where consumers have access to multiple platforms, it is essential to create a seamless experience across all channels. The pharmaceutical industry is no exception, and with the increasing demand for healthcare products and services, omnichannel engagement has become a critical aspect of the customer experience. By adopting an omnichannel approach, pharma companies can enhance their customer experience, and increase brand loyalty and revenue. 

PharmaState Academy in collaboration with D2L Pharma Research Solutions hosted a webinar on March 12th, 2023, titled “Practical Essence of Enhancing Customer Experience via Omnichannel Engagement in Pharma”. The webinar aimed to provide insights into how the pharma industry can leverage omnichannel strategies to enhance its marketing, digital, and medical affairs practices.

The webinar was attended by numerous Pharma Marketing, Digital & Medical Affairs professionals. The speakers for the webinar were Dr. Santosh Jha, Head of Medical Affairs Oncology (Takeda Pharma), Mr. Amlesh Ranjan, Executive Coach & Mentor, Ex-Sanofi, and Mr. Ravikant Marella, Director – D2L Pharma Research Solutions.

During the webinar, the speakers discussed the significance of omnichannel approaches and their practical implications in the pharmaceutical industry. They elaborated on various topics related to the pharmaceutical industry, including digital marketing, medical affairs, and the overall business landscape.

Moreover, the speakers shed light upon the differences between multi-channel marketing and omni-channel marketing, with omni-channel marketing being more interconnected and able to measure touchpoints. They also discuss the significance of personalization and collecting data from unstructured sources to create structured data that can be analyzed to gain insights. The conversation focuses on the pharmaceutical industry, but the concepts are applicable to all industries.

The attendees found the webinar to be highly informative, and they appreciated the ideas and suggestions shared by the speakers. They also had the opportunity to engage with the speakers during the Q&A session, where they could ask their queries and get their doubts clarified.

With the omnichannel approach becoming increasingly relevant in the pharmaceutical industry, this webinar has helped our attendees gain a better understanding of the topic.

PharmaState Academy intends to continue organizing similar events and webinars in the future to help the pharma industry stay updated on the latest trends and technologies.

In case you missed the session or want to watch it again, you can enroll in a free course by clicking Here>