Unlocking Knowledge: The Dynamic Link Between Tech, Science, and Pharma Marketing blog

Unlocking Knowledge: The Dynamic Link Between Tech, Science, and Pharma Marketing

This blog explores the dynamic link between Tech, Science, and Pharma Marketing at The Now & Next Summit in Pharma Marketing 2023.


In this enlightening panel discussion, distinguished experts delve into the dynamic relationship between technology, scientific advancements, and pharmaceutical marketing. Let’s uncover the key takeaways:

1. Esteemed Panelists:

   – Miss Zena D’souza, our insightful moderator and a renowned Pharma Marketing Consultant guides the discussion with finesse.

   – Mr. Sumeet Chandna, Partner, Strategy & Transformation – Health Sciences EY Parthenon, a seasoned leader in healthcare and pharmaceuticals with over two decades of experience, shares his expertise.

   – Mr. Venugopal Vijayendran, a stalwart in the field, brings a wealth of knowledge.

   – Mr. Sourabh Agrawal, a pioneer in innovation and digital therapies, shares invaluable insights.

   – Mr. Alhad Mahajani, VP of Marketing Zuventus Healthcare Limited

– Mr. Harsh Nagpal, Head of Product Management & Marketing Wolters Kluwer India seasoned professionals, contributing their perspectives to the conversation.

2. Channeling Innovation:

   – The focus of the discussion centers on the delicate equilibrium between technology, research, and pharmaceutical marketing, propelling knowledge-driven marketing into the future.

3. Embracing Technology:

   – The panelists deliberate on the challenges and opportunities surrounding the adoption of technology for scientific engagements within the pharmaceutical industry. 

   – Personalized communication and patient-centricity emerge as paramount themes in navigating this evolving landscape.

4. A Glimpse into the Future:

   – As the discussion unfolds, it becomes evident that the future of pharmaceutical marketing lies in the hands of brands that prioritize patient outcomes.

Tune in to this engaging discussion for a comprehensive exploration of how cutting-edge technologies and scientific advancements reshape pharmaceutical marketing, ultimately paving the way for a more informed and empowered future.

Panel Highlights –

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