Episode 09 - Book Discussion with K.V..S. Narayanan | Humans of Pharma
In Episode 9 of our book discussion series, we will discuss the latest book of Mr. K.V.S Narayanan.
Title: Pharma Sales Psychology: Modern Methods for Accelerating Growth and Converting New Customers Quickly
The book provides readers with a wealth of knowledge and practical techniques to help them succeed in this dynamic field. In the book, Mr. Narayanan distills his experience and expertise into a comprehensive guide to the latest methods for accelerating growth and converting new customers quickly.
The book answers all the questions about: What psychological theories and tactics a sales professional can use for improved sales performance? How to overcome the challenges faced in the pharmaceutical sales sector? How digitization in pharma is going to affect sales professionals? And lastly, some amazing real case studies to learn customer psychology for excellence in sales and marketing. Pharma leaders, managers, marketers, entrepreneurs, insurers, regulators, medical/pharma freshers, healthcare/pharma management students, and lifelong learners, everyone can benefit from the contents of this book.
About the Author: K.V.S Narayanan has 25 years of experience in the pharmaceutical industry, including leadership positions at Zydus, Alembic, and Ttk Pharma.
He is uniquely qualified to provide insights into the challenges and opportunities facing sales professionals. He is a certified behavioral analyst and a gold medallist for sales performance, with a passion for helping others achieve their goals.