In Episode 08 of our book discussion series, we will discuss the books of Mr. Subba Rao Chaganti on strategic strategy, pharmaceutical marketing research, and writing.
To name a few,
1. Handbook of Pharmaceutical Marketing in India
2. Compete or Forfeit! Strategies for Sustainable Competitive Edge in the Pharma Product Patent Era
3. Pharmaceutical Marketing in India: For Today and Tomorrow
4. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical marketing
5. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement
About the author: Subba Rao Chaganti
He is an executive coach, independent pharma marketing professional, and author. Sir has been a prolific contributor to the field, with ten published books on strategic planning, pharmaceutical marketing research, and more. Subba Rao Chaganti has not only been an influential voice but has also developed a specialization in executive coaching, teaching, and writing.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >
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