In Episode 7 of our book discussion series, we will discuss with Mr. Shailendra Tripathi his latest book.
Title: CRM in Pharmaceutical and Healthcare Marketing: Creating long-term partnerships over transactional relationships
Book answers all the questions about:
What must be the right approach to build long-term customer relations?
What strategies must be adopted for better results in the field of medico marketing?, And
What traits a leader/ manager must have when it comes to relationship management?
This book can be called the ‘Holy Grail’ for pharma marketers and explains the true meaning of CRM in the pharmaceutical and healthcare business propelling the process of customer centricity over product centricity and thereby facilitating long-term partnership over transactional relationships.
Pharma leaders, managers, marketers, entrepreneurs, insurers, regulators, medical/pharma freshers, healthcare/pharma management students, and lifelong learners, everyone can benefit from the contents of this book.
About the Author:
Mr. Shailendra Tripathi (Head of marketing – Dr. Reddy’s labs, Author, Visiting Faculty in CRM, ICF and CCE Coach, Blogger)
Mr. Shailendra Tripathi has worked with some prestigious institutions in the past. He has worked with several sales, marketing, and executive teams for over 21 years and has shared his knowledge and expertise to drive business growth.
He is an amazing sales and marketing professional and these days he helps businesses and individuals in transformation according to the requirements of the 21st century for sustainable growth and development. His interest also lies in coaching freshers to become industry-ready professionals.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >
For any feedback/queries/suggestions, please write to – humansofpharma@pharmastate.com or academy@pharmastate.com
This episode is brought to you by Humans of PHARMA Platform by PharmaState Academy.
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