Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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SEO Campaigns for Pharma Marketing: Strategies to Boost Visibility and Engagement

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction: The Power of SEO Campaigns in Pharma Marketing 2 Crafting an Effective SEO Strategy for Pharma Marketing 3 Leveraging Content Marketing in SEO Campaigns 4 Measuring Success and Optimizing SEO Campaigns Introduction: The Power of SEO Campaigns in Pharma Marketing In todays competitive digital landscape, SEO campaigns have become an indispensable tool for pharma marketing executives.

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STAT+: FTC slams PBMs for boosting specialty drug prices at the expense of the U.S. health care system

STAT

For the second time in less than a year, the U.S. Federal Trade Commission released a highly critical report of pharmacy benefit managers, which play a crucial but opaque role in the pharmaceutical supply chain. And the findings may provide further impetus for legislative action to curb practices that critics say contribute to the rising cost of prescription drugs.

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Merck is broadening its pipeline as Keytruda’s patent cliff looms

PharmaVoice

Merck looks ahead with an array of cardiometabolic, immunology, neuroscience and ophthalmology pipelines.

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Pharmacy closures: Warning over 'serious, unintended consequences' on patients

The Pharmacist

Fresh concerns have been raised around the 'serious, unintended consequences' that ongoing pharmacy closures could have on patients following new analysis on the situation. The National Pharmacy Association (NPA) has today revealed 222 pharmacies closed permanently in 2024 the second highest annual closure rate on record and second only to the previous year.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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‘The bar has risen’: China’s biotech gains push US companies to adapt

BioPharma Dive

Pharma dealmaking for drugs invented in China is putting pressure on U.S. biotechs to compete harder, according to investors and executives interviewed by BioPharma Dive at the J.P. Morgan Healthcare Conference.

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STAT+: Health AI investments are off to a roaring start in 2025

STAT

Over the last week, companies developing artificial intelligence products for health care have announced a series of impressive fundraises that set the tone for what could be a banner year for AI investment. Timed to the J.P. Morgan Healthcare conference, the announcements include $245 million for Innovaccer, a health care data company that’s increasingly focused on AI, $141 million for Hippocratic AI, a company that develops generative AI agents to help with clinical tasks, and $105 mill

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Pheno Therapeutics granted trial authorisation for MS candidate

Pharma Times

First-in-human trial of PTD802 to commence following UK MHRA approval

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Pharmacy contract offer must meet five 'tests', says NPA

The Pharmacist

The National Pharmacy Association (NPA) has put forward five key 'tests' the government must meet within its funding offer to the community pharmacy sector and has once again threatened the risk of collective action. Any funding settlement that the government offers the community pharmacy sector must meet rising costs, begin to bridge historic funding gaps, […] The post Pharmacy contract offer must meet five 'tests', says NPA appeared first on The Pharmacist.

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STAT+: DOJ seeks interviews with former UnitedHealth Group doctors

STAT

The Justice Department is interviewing former UnitedHealth Group physicians about their experiences working at practices owned by the health care giant, two sources with knowledge of the inquiries told STAT.

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By the numbers: J&J, GSK lead J.P. Morgan deal announcements in 2025, the largest turnout in years

PharmaVoice

The J.P. Morgan Healthcare Conference has been a focal point for M&A year after year, and after a quiet period, the deals are back on the table.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Owlstone Medical announces $27 million USD first close in Series E financing round

Pharma Times

Funds to accelerate commercialisation and clinical trials of diagnostic tests

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JPM25: The FDA’s future, AbbVie’s second thoughts and Lilly’s lesson

BioPharma Dive

AbbVie's CEO hinted his company may be less willing to invest in psychiatry after a costly setback, while Lilly explained what it got wrong forecasting GLP-1 drug demand.

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Alcohol labels should carry ‘Alcohol Facts’ box listing nutrition and allergens, regulator says

STAT

Labels on alcohol could soon feature more thorough information on allergens and nutritional value, if a set of new proposals from the U.S. Treasury Department is approved.  On Friday the Alcohol and Tobacco Tax and Trade Bureau, or TTB, published a couple of proposed rules: One that would add an “Alcohol Facts” box — akin to “Nutrition Facts” on food products — to drinks, and another would require companies to disclose if alcohol contains any major

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FTC releases second report slamming pharmacy benefit managers

PharmaVoice

Agency commissioners voted unanimously on Tuesday to publish the report, which makes similar allegations against the controversial drug middlemen as the agency’s first report released last summer — but relies on more data.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Biofidelity and CellCarta partner to deploy Aspyre Lung in global clinical trials

Pharma Times

New partnership to advance precision medicine in lung cancer diagnosis

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Roche’s new deals head tries to navigate a more ‘complicated’ and ‘expensive’ biotech world

BioPharma Dive

Roche's core research spans five large areas. Boris Zaïtra, who now leads corporate business development, is confident his team of dealmakers can juggle them.

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STAT+: Truveta enlists health systems, drugmakers to launch ambitious new genomic database

STAT

Health data company Truveta said Monday it’s partnering with health systems and drugmakers to launch the Truveta Genome Project , a database of genetic data that is expected to accelerate personalized medicine and help discover new drugs.  Truveta plans to use leftover biospecimens from patients — after they consent — receiving routine health care at participating health systems to create the database.

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FDA ‘stuck to its corner’ with AI draft guidance, leaving plenty of questions unanswered

PharmaVoice

The first draft guidance provides an initial framework for how the agency will assess AI models in drug development, but the industry is still looking for more.

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Position Your Pharmacy for Expansion

Speaker: Chris Antypas and Josh Halladay

Access to limited distribution drugs and payer contracts are key to pharmacy expansion. But how do you prepare your operations to take the next step? Meaningful data: Collect and share clinical data regarding outcomes, utilization, and more Reporting: Limited distribution models require efficient tracking and reporting systems Workflows: Align workflows with specific pharma and payer contractual requirements For in-depth, expert insights on pharmacy expansion, watch this webinar from Inovalon.

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Gilead and LEO Pharma partner to develop oral STAT6 program

Pharma Times

Companies aim to provide new treatments for inflammatory conditions

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CDC wants faster testing for bird flu in hospitals

pharmaphorum

Hospitals should expand and speed up testing of people hospitalised with influenza to see if they are suffering from bird flu, says CDC.

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STAT+: J&J to buy Intra-Cellular Therapies for $14.6B, picking up mental health drug

STAT

Johnson & Johnson said Monday it would buy Intra-Cellular Therapies in a deal worth $14.6 billion, another sign of large drugmakers’ reentry into neuroscience and a sizable purchase that will provide a boost as the industry gathers for one of its largest events of the year. With the acquisition, the pharma giant will get Intra-Cellular’s Caplyta, which is approved to treat schizophrenia and bipolar-related depression.

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The ability to pivot will be ‘key’ as pharma’s tariff threat looms

PharmaVoice

Companies are looking to new countries like Vietnam for manufacturing needs, but change comes at a cost.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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AI set to revolutionise pharmaceutical R&D says GlobalData

Pharma Times

Survey finds AI to enhance productivity and cut costs in the next 12 months

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Moderna shares tumble on slashed sales guidance

BioPharma Dive

The company lost more than $3 billion in market value after cutting its forecast for 2025 revenue from its COVID-19 and RSV vaccines.

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Opinion: Will PBM reform save pharmacies from closing?

STAT

In May 2024 , nearly 90% of pharmacies were closed for a day as thousands of pharmacists protested over “over drug shortages, pharmacy closures and fears medications could be sold online, as well as higher pay.” More recently in November 2024 , pharmacy owners voted in favor of cutting hours and stopping home deliveries in a protest over funding.

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‘The bar has risen’: China’s biotech gains push US companies to adapt

PharmaVoice

Pharma dealmaking for drugs invented in China is putting pressure on U.S. biotechs to compete harder.

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Enhance Healthcare Efficiency With Top Payroll & HCM Services

Running a healthcare facility requires precision and care, not just for patients but also for your staff. Our guide, "A Buyer’s Guide to Payroll & HCM Services," helps healthcare providers choose the best provider. Efficient payroll management ensures timely, accurate payments, critical for maintaining staff morale and trust. Compliance support helps navigate complex healthcare regulations and avoid costly fines.

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Oxford Drug Design achieves in vivo validation for novel cancer treatment

Pharma Times

Promising results from mouse study lead to expanded trials

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Government considering prescription substitution following child sepsis death

The Pharmacist

The government is considering enabling pharmacists to substitute a different dose or formulation in specified circumstances, it has confirmed. This comes as a coroner has raised concerns around the death of a child who was delayed in obtaining antibiotics as prescribed. Two-year-old Ava Hodgkinson died on 14 December 2022, 'from natural causes due to overwhelming […] The post Government considering prescription substitution following child sepsis death appeared first on The Pharmacist.

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FDA proposes nicotine limits on tobacco products to make them less addictive

STAT

The Food and Drug Administration on Wednesday proposed curbing the level of nicotine in cigarettes to make the products less addictive in an ambitious effort to help more Americans quit smoking.  The proposal would set a level of 0.7 milligrams of nicotine per gram of tobacco for cigarettes, most cigars, and pipe tobacco, compared to an average nicotine level of 17.2 mg in popular cigarette brands today.

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Musk’s rare disease torpedo, hospitals’ pharma fix and other policies leaders are tracking

PharmaVoice

There’s more to pharma's regulatory story in 2025 than just the IRA.

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5 Reasons to Upgrade Your Pharmacy Management Software

Are you still using workarounds to manage your daily operations? To achieve peak performance, it's time to explore other options for specialty and infusion pharmacy software. Streamline pharmacy operations and improve clinical performance with automated processing, real-time data exchange, and electronic decision support. Download this helpful infographic to: Drive efficiency and patient adherence from referral receipt to delivery and ongoing care – all with our Pharmacy Cloud.