HCP Targeting in Pharma Marketing
Pharma Marketing Network
JUNE 16, 2025
In this article, we’ll explore the most effective HCP targeting strategies shaping pharma marketing in 2025—from data segmentation and digital tools to content personalization and compliance. HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use.
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