STAT

APRIL 17, 2024

But HIPAA doesn’t apply to these companies. Fewer than half of the companies surveyed encrypt their data and de-identify users. In the medical world, patients must consent if doctors want to share their private health information. Continue to STAT+ to read the full story…

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STAT

JUNE 7, 2023

Google said it has configured its generative AI tools, which can be used to create conversational chatbots, to comply with the federal privacy law known as HIPAA.

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STAT

AUGUST 9, 2023

“The FTC is seeking to put developers of these kind of apps on notice that they, too, have responsibilities to protect health data,” said Angie Matney, counsel focused on data privacy at the law firm Reed Smith.

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STAT

AUGUST 25, 2023

As part of a “prompt-a-thon” in August at the medical center’s science building, the group had been charged with analyzing a patient record around the theme of equity using NYU’s HIPAA-compliant implementation of the buzzy OpenAI technology that can interpret language and generate text based on queries.

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PharmD Live

JULY 1, 2025

This includes: Reviewing vendor workflows for adherence to consent protocols Maintaining medical supervision Ensuring all consent aligns with CMS and HIPAA regulations Building Trust: Ethical and Legal Dimensions Beyond regulatory mandates, patient consent is fundamentally an ethical obligation. It is also about transparency and trust.

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Pharma Mirror

JANUARY 3, 2022

Healthcare professionals who comply with the Health Insurance Portability and Accountability Act (HIPAA) will benefit by removing the risk of breaching the HIPAA rules. These are just 5 benefits among many advantages of complying with the HIPAA Rules. Their patients would feel secure with them.

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PioneerRx

DECEMBER 14, 2022

Mobile messaging is a convenient and easy way to communicate with patients, but it also walks a fine line when it comes to HIPAA compliance. SMS texting holds the…

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Beckers Hospital Review

JUNE 30, 2025

Fifty-two percent failed to conduct a formal cybersecurity risk assessment in the past year, despite federal HIPAA requirements. Sixty-eight percent have no full-time cybersecurity leader or chief information security officer. Forty-one percent have experienced malware or ransomware attacks since early 2024.

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pharmaphorum

NOVEMBER 28, 2022

The US Department of Health and Human Services issued a new proposed rule Monday that would change how privacy protections for people with substance abuse disorders interact with HIPAA information sharing rules. Allows re-disclosure in most of the same circumstances in which it is allowed by HIPAA for other medical information.

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Pharma Marketing Network

MARCH 8, 2025

Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. FDA and HIPAA Compliance in PPC Fair balance requirements Ads must include benefits and risks equally. Patient privacy protection Retargeting must follow HIPAA guidelines to avoid privacy violations.

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PharmD Live

JUNE 23, 2025

Compliance Confidence: Robust audit trails, secure data transmission, and proactive regulatory updates ensure HIPAA and CMS compliance , eliminating phantom readings and billing risks. HIPAA Journal. Innovation: AI triage supports pharmacist-led escalation, and CMS alignment ensures full reimbursement for RPM and CCM.

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Pharma Marketing Network

APRIL 25, 2025

Digital Referral Campaigns Platforms like eHealthcare Solutions offer HIPAA-compliant digital advertising that can amplify referral messaging. Data Privacy and HIPAA Compliance Any digital referral program must fully comply with HIPAA. Encouraging referrals without implying compensation or manipulating testimonials is critical.

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Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Work with HIPAA-compliant ad partners to safeguard patient data. Pharma PPC must comply with FDA regulations, HIPAA privacy laws, and strict ad platform policies , limiting targeting and messaging flexibility.

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Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. HIPAA and Patient Privacy Considerations No collection of Protected Health Information (PHI) without proper encryption. Its more than just attractive design and engaging content.

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HIPAA Communication 59

Pharma Marketing Network

JUNE 19, 2025

Companies like eHealthcare Solutions specialize in pharma-focused ad exchanges, offering deep targeting, curated audiences, and HIPAA-compliant tools. Privacy and Compliance Leading platforms prioritize compliance with HIPAA, GDPR, and FDA guidelines. Are ad exchanges compliant with healthcare privacy laws? Absolutely.

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Pharma Marketing Network

MARCH 6, 2025

Follow FDA and HIPAA Guidelines No misleading claims Every medical statement must be backed by FDA-approved data. HIPAA Compliance No personal patient data or targeted retargeting based on medical conditions. Follow FDA, HIPAA, and global regulatory guidelines , and ensure full disclosure of risks and benefits.

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HIPAA 52

pharmaphorum

NOVEMBER 1, 2022

You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. The discussion around how to integrate an open-protocol approach into a complicated system governed by HIPAA has been going on for years. The time to cross that bridge has passed.

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Pharma Marketing Network

APRIL 21, 2025

Compliance and Personalization: Striking the Right Balance While email marketing campaigns are effective, pharma companies must operate within the strict regulatory framework of HIPAA, GDPR, and FDA guidelines. That said, personalization is still possibleand powerful. How can pharma companies personalize emails without violating privacy laws?

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PharmExec

JULY 30, 2023

Webinar Date/Time: Tue, Sep 12, 2023 10:00 AM EDT | 9:00 AM CT | 3:00 PM BST | 4:00 PM CEST

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Pharma Marketing Network

APRIL 24, 2025

With proper encryption, consent flows, and HIPAA compliance, AI tools can be used in patient-facing applications safely. This feedback loop informs campaign pivots and identifies advocacy opportunities. It helps identify when and how HCPs prefer to engage, offering personalized content that leads to better interaction rates.

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Pharma Marketing Network

MARCH 20, 2025

Marketers must ensure that their campaigns adhere to FDA, HIPAA, and GDPR guidelines to avoid legal complications. Pharma brands must follow FDA, HIPAA, and GDPR regulations by ensuring transparency, obtaining user consent, and presenting balanced messaging in advertisements. How can pharma brands ensure compliance in ad retargeting?

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Pharma Marketing Network

MARCH 26, 2025

Misuse or insufficient anonymization can trigger HIPAA or GDPR violations. HIPAA, GDPR) are followed and no discriminatory practices occur. This lack of explainability creates issues in proving compliance with promotional review standards. Privacy and Data Protection : AI models often use sensitive HCP and patient data.

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Pharma Marketing Network

JUNE 16, 2025

HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use. Yes, when executed using de-identified, aggregated data and following regulations like HIPAA and GDPR. Marketers must strike a balance between personalization and protection. In the U.S.,

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Pharma Marketing Network

MARCH 19, 2025

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Pharma brands must ensure their social media practices follow FDA, HIPAA, and GDPR regulations to maintain ethical marketing standards.

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Pharma Marketing Network

MAY 18, 2025

GDPR, HIPAA, and industry-specific codes of conduct impose strict rules. They use permission-based digital channels, integrate with EHRs, and follow regulations like HIPAA and GDPR to ensure ethical engagement. However, data use must align with regulatory requirements. How do pharma companies reach HCPs in a compliant way?

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Pharma Marketing Network

APRIL 25, 2025

From GDPR to HIPAA, integrating privacy-first strategies will not only protect your brand but enhance consumer trust. Prioritize transparent communication, secure data practices, and align with global privacy standards like GDPR and HIPAA from the outset. How can I ensure compliance while expanding my Pharma Network?

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Pharma Marketing Network

JUNE 23, 2025

HIPAA regulations, FDA guidelines, and state-level data privacy laws require careful consideration. Yes, when executed with anonymized data and reviewed creative, RTB can meet HIPAA and FDA guidelines. Platforms like eHealthcare Solutions offer access to premium, health-focused publisher networks that maximize relevancy and visibility.

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Pharma Marketing Network

APRIL 27, 2025

Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted. Use clear opt-ins, partner with HIPAA-compliant vendors, and consult regulatory affairs to ensure all outreach meets FDA and GDPR standards. A well-designed Lead Generation Network should accommodate multiple personas.

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Pharma Marketing Network

APRIL 4, 2025

Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. All referral activities must follow FDA, FTC, and HIPAA guidelines, with full transparency and consent. Any misstep could result in legal consequences or reputational damage. Lastly, building trust is a long game.

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Pharma Marketing Network

JUNE 27, 2025

Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines. Most enterprise platforms offer features to meet HIPAA and FDA compliance requirements when properly configured. Are email marketing platforms compliant with healthcare regulations?

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Pharma Marketing Network

JULY 14, 2025

Enhanced Compliance and Safety Healthcare-specific exchanges build safeguards into their frameworks, ensuring that ads comply with FDA fair balance requirements, HIPAA privacy rules, and platform-specific policies. Ad exchanges that operate in the healthcare space must follow HIPAA-compliant data handling practices.

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Pharma Marketing Network

APRIL 16, 2025

Enhanced Compliance and Transparency With robust data systems, pharma marketers can track and document how audiences are targetedan essential capability in an environment governed by HIPAA, GDPR, and other privacy regulations. Platforms like eHealthcare Solutions offer solutions that maintain compliance without compromising reach.

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Pharma Marketing Network

MAY 21, 2025

But how do you pick a platform that not only delivers strong ROI but also ensures HIPAA compliance, consent management, and CRM integration? Data Security and HIPAA Compliance: Its not just about who you reach, but how you protect them. Any platform under consideration must be HIPAA-compliant with strong encryption and secure hosting.

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pharmaphorum

SEPTEMBER 21, 2020

Since last year, the Alexa device has been certified to transmit and receive health information in line with the US Health Insurance Portability and Accountability Act (HIPAA) and its data privacy and security provisions, according to the online retail giant. billion at the end of 2018, according to market research.

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Pharma Marketing Network

JUNE 19, 2025

Privacy concerns : AI models must handle data in accordance with HIPAA, GDPR, and other global privacy standards. Over-reliance : Brands that fully outsource creative direction to AI risk losing brand voice and human empathy. Therefore, marketing teams must balance automation with oversight.

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HIPAA 64

Pharma Marketing Network

MARCH 11, 2025

HIPAA and Data Privacy Compliance Patient data protection is a top priority in pharma marketing. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy.

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Pharmaceutical Technology

JUNE 5, 2023

Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures.

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