Article HIPAA Pharmaceutical Companies 
Pharma Marketing Network
MARCH 19, 2025
This article explores the key metrics pharma marketing teams should prioritize to drive success. Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy.
Pharma Marketing Network
MARCH 20, 2025
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Regulatory agencies are demanding clearer disclosures and evidence-based claims in pharmaceutical promotions.
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Pharma Marketing Network
APRIL 24, 2025
This article explores emerging strategies, tech-driven innovations, regulatory watchpoints, and how marketers can leverage AI to optimize outcomes while building trust. According to McKinsey, 70% of pharmaceutical companies now use AI in marketing workflows. So, what does the new AI marketing frontier look like?
Pharma Marketing Network
APRIL 4, 2025
This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook. On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. How do pharma companies use referral marketing?
Pharma Marketing Network
APRIL 25, 2025
This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry. For pharmaceutical companies, this means synchronizing communication across advertising, medical affairs, PR, social media, digital platforms, and sales.
Pharma Marketing Network
APRIL 16, 2025
Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.
Pharma Marketing Network
FEBRUARY 27, 2025
In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.
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