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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

The introduction of new drugs, biosimilars, and specialty treatments has led to increased promotional spending. Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising. Consequently, brands must prioritize digital marketing to reach their target audience effectively.

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Lead Gen in Pharma: Proven Strategies That Actually Convert

Pharma Marketing Network

For example, unbranded resources discussing GLP-1 efficacy or biosimilar adoption trends often outperform product-specific messaging, especially early in the funnel. Use opt-in consent language that aligns with GDPR and HIPAA. AI can assist in targeting and content optimization, but all outputs must be MLR-reviewed and HIPAA-compliant.

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Informa Connect's Hub and Specialty Pharmacy Models West

Drug Channels

Featured Presentations Include : Building a True Hub in Cell Therapy and Specific Disease States End-to-End Launch Excellence Changes to Medicare Part D – Pricing Transparency Panel Problem Solving Copay: Accumulators and Maximizers Embracing Alternative Forms of Interaction with Patients Compliantly HIPAA Enforcement Updates: Best Practices Intersecting (..)

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Toni R. Hofhine, President of ATCOR Medical (CardieX) Shares Insights from Pulse- a New at-home Heart Health Monitor

PharmaShots

The app syncs to a HIPAA-compliant, cloud-based patient management portal to facilitate remote patient monitoring and enables physicians to incorporate the Pulse into their clinical workflow.

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Navigating Executive Orders and DOJ Memos That Threaten Criminal Prosecution

FDA Law Blog: Biosimilars

Nevertheless, individuals and organizations could be in receipt of grand jury or HIPAA subpoenas requesting records, or they could be visited by federal agents.