HCP Targeting in Pharma Marketing
Pharma Marketing Network
JUNE 16, 2025
HCPs now seek scientific, outcomes-based communication—not promotional fluff. Educational webinars, white papers, and digital reprints are performing well, especially when endorsed by credible experts. Yes, when executed using de-identified, aggregated data and following regulations like HIPAA and GDPR. In the U.S.,
Let's personalize your content