Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty
Pharma Marketing Network
APRIL 17, 2025
Simultaneously, lawmakers continue to call for restrictionsor outright banson direct-to-consumer (DTC) television ads for prescription drugs. Advocacy groups cite concerns over consumer safety, misinformation, and rising drug prices, fueling bipartisan momentum to reconsider how pharmaceuticals are marketed to the public.
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