Is DTC pharma advertising coming to an end?
PharmaVoice
JUNE 18, 2025
Dubbed the No Handouts for Drug Advertisements Act , the bill would end tax deductions for expenses related to DTC ads for prescription and compounded drugs. Another bill introduced in April aims to crack down on pharma companies writing off DTC advertising as normal business expenses. Is DTC pharma advertising coming to an end?
Let's personalize your content