Diabetes HIPAA Information 
Pharma Marketing Network
MARCH 8, 2025
Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. diabetes, cancer).
Pharma Marketing Network
MARCH 5, 2025
So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The answer is simple search engines and social platforms are where patients and HCPs find information. Ensure landing pages align with ad content to prevent misleading information. blogs or webinars).
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Pharma Marketing Network
JUNE 19, 2025
diabetes care articles). Companies like eHealthcare Solutions specialize in pharma-focused ad exchanges, offering deep targeting, curated audiences, and HIPAA-compliant tools. Privacy and Compliance Leading platforms prioritize compliance with HIPAA, GDPR, and FDA guidelines. Can I target HCPs using an ad exchange? Absolutely.
Pharma Marketing Network
JUNE 16, 2025
For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Ethical HCP targeting empowers providers with useful, relevant information—never spam. In the U.S., Absolutely.
Pharma Marketing Network
APRIL 21, 2025
Compliance and Personalization: Striking the Right Balance While email marketing campaigns are effective, pharma companies must operate within the strict regulatory framework of HIPAA, GDPR, and FDA guidelines. It allows pharma brands to deliver timely, relevant information while maintaining compliance with industry regulations.
pharmaphorum
NOVEMBER 1, 2022
Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.
Viseven
JUNE 4, 2025
Digital communication is the electronic exchange of information, data, or messages through various digital mediums. Digital communication involves transmitting information in a digital format, setting it apart from analog communication, which relies on continuous signals. Prefer to read health information in Spanish? No problem.
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