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HCP Targeting in Pharma Marketing

Pharma Marketing Network

For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Educational webinars, white papers, and digital reprints are performing well, especially when endorsed by credible experts.

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Audience Targeting in Pharma Marketing: Reaching the Right Patients and Providers

Pharma Marketing Network

For instance, targeting a diabetes drug like Jardiance involves identifying adults struggling with Type 2 diabetes and tailoring messages about improved glycemic control. Education and Training: Provide resources like webinars or white papers to engage HCPs effectively.

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