HCP Targeting in Pharma Marketing
Pharma Marketing Network
JUNE 16, 2025
For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Educational webinars, white papers, and digital reprints are performing well, especially when endorsed by credible experts.
Let's personalize your content