Sun.May 18, 2025

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Pharmaceutical Marketing Strategies that Truly Connect with HCPs

Pharma Marketing Network

Imagine youre trying to reach a specialist in a bustling hospitalyour message is a whisper in a sea of noise. How do you get through? In the complex world of healthcare, pharmaceutical marketing strategies must evolve to genuinely connect with healthcare professionals (HCPs). No longer effective are blanket tactics or generic messaging. Instead, today’s successful marketers are leveraging personalized, data-driven, and omnichannel approaches that meet HCPs where they are.

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It’s a Bird, It’s a Plane, It’s an UPDATE on Operation Stork Speed

FDA Law Blog: Biosimilars

By Charles D. Snow Operation Stork Speed is a go! On March 18, 2025, the U.S. Department of Health and Human Services (HHS) and the Food and Drug Administration (FDA) launched a significant initiative called Operation Stork Speed to bolster the availability and safety of infant formula in the United States (see our previous blog post here ). The March announcement outlined six key actions underlying Operation Stork Speed, including the launch of the first comprehensive review of infant formula

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Top Misconceptions About Digital Marketing in Pharma

Pharma Marketing Network

Can a flashy website really move the needle for an oncology brand? Is social media too risky for pharma compliance? These questions reflect some of the biggest myths in digital marketing in pharma , an area that continues to evolve at warp speed yet remains tethered by legacy thinking. Many marketers in the pharmaceutical industry struggle to balance innovation with regulation, often falling into traps set by outdated beliefs.

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NCCN Adds Naxitamab as Category 2A Recommendation for High-Risk Neuroblastoma

Pharmacy Times

Naxitamab-gqgk has been added as a Category 2A recommendation in the updated National Comprehensive Cancer Network (NCCN) guidelines for high-risk neuroblastoma, reflecting growing consensus on its role in treating relapsed or refractory disease.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Must Watch Pharmaceutical Trends

Pharma Marketing Network

Can a flashy website really move the needle for an oncology brand? Is social media too risky for pharma compliance? These questions reflect some of the biggest myths in digital marketing in pharma , an area that continues to evolve at warp speed yet remains tethered by legacy thinking. Many marketers in the pharmaceutical industry struggle to balance innovation with regulation, often falling into traps set by outdated beliefs.

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Episode 1027: Probiotics in the ICU – How Bad Can It Get?

Pharmacy Joe

In this episode, I’ll discuss probiotic-associated central venous catheter bloodstream infections in the ICU. Episode 1027: Probiotics in the ICU - How Bad Can It Get? Subscribe on iTunes , Android , or Stitcher While probiotics are typically seen as a harmless intervention that may have benefits related to antibiotic-associated diarrhea, bloodstream infections caused by organisms contained within probiotics have been reported in ICU patients.

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FDA clears first blood test for Alzheimer's disease

pharmaphorum

The FDA has approved the first blood test for Alzheimer's disease based on a blood test from Fujirebio in a step forward for early diagnosis

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GSK’s Nucala highlights IL-5 inhibition in reducing COPD exacerbations in eosinophilic patients: GlobalData

Express Pharma

GSKs Nucala (mepolizumab) demonstrated a consistent reduction in exacerbation rates among patients with eosinophilic chronic obstructive pulmonary disease (COPD), irrespective of prior severe event history, according to findings presented at the 2025 American Thoracic Society (ATS) International Conference. These results further solidify the role of IL-5 inhibition in biomarker-driven COPD management, says GlobalData, a leading data and analytics company.

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FDA finally okays Novavax's COVID-19 jab, with restrictions

pharmaphorum

FDA finally okays Novavax's COVID-19 jab, with restrictions Phil.

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PFAS Regulations & Pharmaceutical Packaging: Navigating the Changing Landscape

PharmaTech

Webinar Date/Time: Tue, Jun 10, 2025 9:00 AM EDT

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Loss of Balance Case Study

Med Ed 101

JK is a 77-year-old male who reports a 1-week history of intermittent dizziness and episodes of loss of balance, particularly when walking around. He denies any recent falls, headaches, visual changes, or chest pain. He describes the sensation as “lightheaded” and like the room spins a little. Past Medical History: Current Medications: What should be […] The post Loss of Balance Case Study appeared first on Med Ed 101.

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US drug pricing order – Implications for India’s pharma sector

Express Pharma

The recent US executive order on prescription drug pricing, signed by President Trump on May 12, 2025, aims to align American drug prices with those in other developed nations through a most-favored-nation (MFN) framework. While the policy is designed to cut costs for US patients, its effects are likely to have far reaching impact globally, presenting both challenges and opportunities for Indias pharmaceutical sector.