Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. How do pharma brands ensure compliance in PPC advertising?
Pharma Marketing Network
MARCH 19, 2025
Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
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Pharma Marketing Network
MARCH 20, 2025
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Regulatory agencies are demanding clearer disclosures and evidence-based claims in pharmaceutical promotions.
Pharma Marketing Network
APRIL 24, 2025
According to McKinsey, 70% of pharmaceutical companies now use AI in marketing workflows. With proper encryption, consent flows, and HIPAA compliance, AI tools can be used in patient-facing applications safely. This feedback loop informs campaign pivots and identifies advocacy opportunities.
Pharma Marketing Network
JUNE 27, 2025
Personalization and Compliance in Modern Email Marketing Regulations in the pharmaceutical industry require marketers to walk a fine line between engagement and compliance. Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines.
Pharma Marketing Network
APRIL 4, 2025
On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. Companies must be transparent, ethical, and patient-centric to foster genuine referral activity.
Pharma Marketing Network
APRIL 25, 2025
For pharmaceutical companies, this means synchronizing communication across advertising, medical affairs, PR, social media, digital platforms, and sales. Conclusion Integrated Marketing Communications is more than a marketing strategyits a necessity in todays pharmaceutical marketplace.
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