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Have you checked your brand’s temperature?

pharmaphorum

These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed. As communicators, many areas of our business need to be rethought – starting with conferences, education and promotional activities.

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Envision acquires commercial solutions firm Two Labs

pharmaphorum

Scientific communications company Envision Pharma has bought Two Labs, a firm specialising in commercial solutions for the pharma and biotech sector, for an undisclosed sum. The acquisition followed an investment in Envision by specialist European fund Global Healthcare Opportunities (GHO) earlier this month.

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2022 spells change for EU pharmaceutical legislation

European Pharmaceutical Review

COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT, THE COUNCIL, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS Pharmaceutical Strategy for Europe. Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community code relating to medicinal products for human use.

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Clinical Inertia

RX Note

Improved communication and shared decision-making between healthcare providers, patients and multidisciplinary teams. Continuous medication education for healthcare providers on new drugs and updated treatment guidelines. Implementation of strategies that optimize workflow efficiency.

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5 Ways Your Pharmacy Can Participate in National Pain Awareness Month

Digital Pharmacist

National Pain Awareness Month was established in 2001 by numerous organizations working together in conjunction with the American Chronic Pain Association. Therefore, your should continue to promote medication adherence and maintain consistent communication with your patients dealing with chronic pain.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 Even in countries with high smartphone usage such as Denmark, up to 25 percent of the population do not possess a smartphone. References European Commission, (26 April 2023).

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Data-driven policy and market access firm Avalere joins Fishawack Health

pharmaphorum

Starting out as a Medical Communications agency in 2001, the company has developed into a global, full-service commercialization and healthcare advisory partner with services focused on evidence generation and access strategy, medical communications, scientific marketing, and strategic healthcare consulting. . Marita Gomez