Three strategies for managing loss of exclusivity successfully
pharmaphorum
FEBRUARY 18, 2021
RESULT: Humalog is still Lilly’s second top-selling drug with nearly $3 billion in sales in 2018. Between December 1, 2018 and January 31, 2019, 65% of erectile dysfunction prescriptions filled were for Viagra or its generic version 12. Viagra – Over-the-counter switching. Prilosec – Benchmark for franchise management.
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