Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty
Pharma Marketing Network
APRIL 17, 2025
For many pharmaceutical companies in 2025, the answer is clear: pivot aggressively toward digital. This article explores why digital investment is escalating, how new platforms and targeting capabilities are reshaping messaging, and what pharma marketers should consider as they navigate the shifting terrain of 2025.
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