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SEO Campaigns for Pharma Marketing: Strategies to Boost Visibility and Engagement

Pharma Marketing Network

Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. Understanding Diabetes Management) with trending topics (e.g., By creating valuable, targeted content, you not only rank higher in search results but also engage your audience more effectively.

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

For instance, Ozempic campaigns have succeeded by showcasing its dual benefits for managing diabetes and weight loss. Develop blogs, white papers, and videos that educate and engage. Highlighting Innovation Patients and HCPs alike value innovation. If your drug has a unique mechanism of action, emphasize it.

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Guest Blog: From Eye Patches to Indie Films: How Pop Culture Can Spark Conversations About Children’s Vision Health

Putting Patients First Blog

Guest Blog: From Eye Patches to Indie Films: How Pop Culture Can Spark Conversations About Children’s Vision Health June 5, 2025 By: Jeff Todd, President & CEO, Prevent Blindness We know that pop culture can shape public conversations. Memes and headlines spark cultural touchpoints and can make complex health topics more relatable.

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Pharma Marketing Keyword Research for PPC

Pharma Marketing Network

Leverage Long-Tail Keywords for Precision Targeting Broad terms like diabetes medication are expensive and highly competitive. Instead, using long-tail keywords like best SGLT2 inhibitors for type 2 diabetes allows for more precise targeting and lower cost-per-click (CPC). A mix of branded (e.g.,

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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Leverage email campaigns, SEO-optimized blogs, and targeted PPC ads. Optimize your website to be mobile-friendly and create value-driven content around trending topics like “best treatment options for diabetes” to drive traffic. Educational blogs, explainer videos, and interactive infographics can establish your authority.

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Reimagining Pharmacy Workforce Development: The CPA Academy

Commonwealth Pharmacists Association

The pharmacist in Malaysia, inspiring global peers with their fresh approach to diabetes care. The early-career practitioner in Ghana, using data and design tools to reshape antimicrobial use in their community. The National Pharmacy Association leader in Tanzania, growing local membership and influencing policy on a national level.

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Therapeutic Guidelines, Australian Medicines Handbook and APF

RX Note

Australian Medicines Handbook You will find me frequently citing the Australian Medicines Handbook throughout this blog. Only then can one have a broader and clearer overall picture. Undoubtedly, it remains my favourite drug reference (although I cannot afford the latest edition).