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Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. Understanding Diabetes Management) with trending topics (e.g., By creating valuable, targeted content, you not only rank higher in search results but also engage your audience more effectively.
For instance, Ozempic campaigns have succeeded by showcasing its dual benefits for managing diabetes and weight loss. Develop blogs, white papers, and videos that educate and engage. Highlighting Innovation Patients and HCPs alike value innovation. If your drug has a unique mechanism of action, emphasize it.
Guest Blog: From Eye Patches to Indie Films: How Pop Culture Can Spark Conversations About Children’s Vision Health June 5, 2025 By: Jeff Todd, President & CEO, Prevent Blindness We know that pop culture can shape public conversations. Memes and headlines spark cultural touchpoints and can make complex health topics more relatable.
Leverage Long-Tail Keywords for Precision Targeting Broad terms like diabetes medication are expensive and highly competitive. Instead, using long-tail keywords like best SGLT2 inhibitors for type 2 diabetes allows for more precise targeting and lower cost-per-click (CPC). A mix of branded (e.g.,
Leverage email campaigns, SEO-optimized blogs, and targeted PPC ads. Optimize your website to be mobile-friendly and create value-driven content around trending topics like “best treatment options for diabetes” to drive traffic. Educational blogs, explainer videos, and interactive infographics can establish your authority.
The pharmacist in Malaysia, inspiring global peers with their fresh approach to diabetes care. The early-career practitioner in Ghana, using data and design tools to reshape antimicrobial use in their community. The National Pharmacy Association leader in Tanzania, growing local membership and influencing policy on a national level.
Australian Medicines Handbook You will find me frequently citing the Australian Medicines Handbook throughout this blog. Only then can one have a broader and clearer overall picture. Undoubtedly, it remains my favourite drug reference (although I cannot afford the latest edition).
” Pharmacies that offer reliable health information, either through blogs, FAQs, or dedicated advice pages, can attract these searches and position themselves as trusted sources of health advice. This could include blog posts on health topics, FAQs about medications, or informative guides on services like vaccinations.
Unlike traditional celebrity endorsements, patient influencers often share their real struggles, treatments, and day-to-day management of conditions such as diabetes, lupus, Crohns disease, or cystic fibrosis. Chris Ruden Amputee and diabetic athlete promoting disability inclusion. How can pharma marketers find the right influencers?
This is especially important for those living with a chronic disease or condition, as heatwaves can exacerbate conditions like respiratory and cardiovascular diseases, diabetes, dementia, renal disease, and musculoskeletal disease, according to the World Health Organization.
Implement keyword-based PPC targeting for general health-related searches like “best treatment for psoriasis” or “how to manage diabetes symptoms” Optimize landing pages with lead capture forms for ongoing engagement and remarketing. blogs or webinars).
For example: Diabetes According to the Centers for Medicare and Medicaid Services , among Asian Americans, the diagnosed diabetes rate is 9.2%; this varies significantly by subgroupas high as 12.2% However, AANHPI subgroups face unique health challenges that underscore the importance of disaggregated data in health care.
Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.
Factors driving the growth of FDCs One of the primary reasons for the rise of FDCs has been their role in addressing diseases that require multi-drug therapy, such as tuberculosis, cardiovascular conditions, diabetes, and infectious diseases. Rifampicin + Isoniazid + Ethambutol) Antimalarial combinations (e.g.,
For conditions like HIV prevention and diabetes management, non-adherence increases hospitalization risks, elevating long-term treatment costs. Complex Administration : Injectable and infusion-based therapies require strict protocols, making adherence difficult.
For example, long-acting formulations, less painful injection methods, and fixed-dose combination therapies have each played a critical role in improving adherence and outcomes in conditions such as diabetes, autoimmune diseases, and HIV.
The growing incidence of non-communicable diseases (NCDs) also calls for measures to promote the adoption of preventive health screenings and the adoption of alternative healthcare services dedicated to preventive care and the management or reversal of chronic conditions like diabetes.
” They ask, Is Livalo safer for people over 60 with diabetes? For instance, if promoting Jardiance (empagliflozin), build a robust resource around Type 2 diabetes, including topics like symptom tracking, treatment comparisons, and lifestyle management. Search behavior in healthcare has become more nuanced.
Here are some ideas for what you can create next: Blog posts According to a recent study , 83.6% of consumers use blogs as a main source of recommendations for products and services. Blogging has become a full-time job for many enthusiasts and one of the key marketing strategies for multiple businesses. What do we mean by it?
The Challenge: Managing High-Risk Patients in Value-Based Care Chronic conditions such as diabetes, hypertension, heart disease and COPD place a significant burden on healthcare systems, driving up costs and increasing utilization.
PharmD Live blog. AMBCI Medical Billing & Coding Certification Blog. Ready to see how pharmacist-led, AI-powered RPM drives measurable results? Book a Demo with PharmD Live Today References: PharmD Live. The Hidden Risks in RPM Billing: What Every US Healthcare Practice Should Know in 2025. Published June 4, 2025. Published 2024.
Marketers should focus on: High-intent keywords such as latest oncology treatments or diabetes medication updates. Platforms like Tap Native help pharma brands integrate ads into relevant medical articles, blogs, and research hubs. Brand-related keywords to ensure visibility in competitive markets.
LaManna, and Chanhyun Park, “Digital Divide Among Medicare Beneficiaries and the Diabetes Prevention Program,” American Journal of Preventive Medicine 67, no. LaManna, and Chanhyun Park, “Digital Divide Among Medicare Beneficiaries and the Diabetes Prevention Program,” American Journal of Preventive Medicine 67, no. 27] Kelly J.
Best vitamins and supplements for millions of people who take prescription medications every day to manage health conditions like high blood pressure, diabetes, and acid reflux. While these drugs are essential, they can also reduce the body’s levels of important vitamins and minerals.
Think of searches like early signs of Crohns, best exercises for Type 2 diabetes, or how to manage asthma flare-ups. An FAQ or blog post might serve informational queries, while a product homepage works best for navigational traffic. Use keyword research tools to identify long-tail terms with high relevance and lower competition.
People with disabilities enrolled in Medicaid often have complex needs, managing both functional impairments and serious health conditions such as diabetes, obesity, mental illness, and age-related diseases like Alzheimer’s.
While drugs like Ozempic and Mounjaro are CDSCO-approved drugs, the use of the said drugs for weight loss is approved only in cases of diabetes; such drugs are not medications for isolated weight-loss programmes. Weight loss is yet another sphere where self-medication and excessive off-label use of drugs have gained traction.
As reported in a recent publication (citations omitted): An estimated 129 million people in the US have at least 1 major chronic disease (eg, heart disease, cancer, diabetes, obesity, hypertension) as defined by the US Department of Health and Human Services. Undoubtedly, the public health and economic toll of chronic disease is staggering.
This post was contributed by a guest who recently passed their boards The post The Study Schedule I Used to Pass the Pathology Boards appeared first on BoardVitals Blog.
Take campaigns around chronic illnesses like diabetes, psoriasis, or HIV. Many successful campaigns have incorporated patient stories into multimedia content including blog interviews, podcast segments, and social media videosfurther reinforcing authenticity and reach.
Guest Blog: Kidney Month Marks 31 Days of Action to Equip and Empower People to Prioritize their Kidney Health and Fight Kidney Disease March 18, 2024 LaVarne A.
Additionally, she holds the title of Certified Diabetes Care and Education Specialist (CDCES). Beyond medical treatment, Dr. For those interested in a similar path, explore the Pharm4Me website for more information on becoming a pharmacist and discover additional inspirational stories on the Pharm4Me Blog. About Clinical Pharmacists.
Guest Blog: Shining a Light on Liver Health During Black History Month February 13, 2025 By: Ivory Allison, National Senior Director, Community Impact, American Liver Foundation Black history is rich with stories of resilience, innovation, and advocacy in the face of systemic health disparities.
Gabbay, MD, PhD, the ADA’s Chief Science and Medical Officer, American Diabetes Association November is American Diabetes Month® (ADM) at the American Diabetes Association® (ADA). This month often focuses on type 1 and type 2 diabetes. Prediabetes is a condition that comes before diabetes.
Guest Blog: Climate change and its impact on Autoimmune Disease October 24, 2024 By: Olivia Casey, Sr. These include more than 100 conditions such as Type 1 diabetes, rheumatoid arthritis, lupus, and multiple sclerosis (MS). Director of Programming, Autoimmune Association Raging wildfires scarring thousands of acres in the west.
Third-Party, Independent Blog. Independent blogs raise other issues. For example, a third-party independent blog focused on diabetes with paid ad placements could raise its own problems in the context of intended use. For example, a marketer may want to place an ad for an anti-diabetes drug.
New Trusted Messengers Campaign Tackles Heart Disease, Diabetes and Obesity February 6, 2025 By: Leah Poffenberger, Senior Manager, Communications Millions of Americans are impacted by heart disease, diabetes, or obesityoften in tandem.
Guest Blog: Obesity Care Week 2024: Raising Awareness to Break the Stigma of Obesity March 4, 2024 By: Kristal Hartman, Obesity Action Coalition Board Chair Obesity is a complex and multifaceted health issue that affects millions of people worldwide. Obesity is driven by powerful underlying biology, not choice.
I recently blogged about my thoughts on the new diabetes guidelines. After that post, my friend Derek Borkowski who is the founder of Pyrls.com messaged me to offer followers of the Meded101 blog a free download. He’s put together a phenomenal resource with his 2022 Diabetes Guidelines Cheat Sheet.
Guest Blog: Prevent Blindness Holds the Fourth Annual Geographic Atrophy Awareness Week December 5, 2024 By: Sarah Hecker, Senior Director of Marketing, Prevent Blindness Prevent Blindness has named Dec. 2–8, 2024, as its fourth annual Geographic Atrophy (GA) Awareness Week. GA is an advanced form of dry age-related macular degeneration.
GLP-1 Agonists for diabetes are a growing class of medications. Love the blog? The post GLP-1 Agonists for Diabetes; What Should I Know About These Medications? There are quite a few clinical pearls. I breakdown a bunch of them in this educational video. What else have you seen? Get a free gift simply for following!
In this episode, I’ll discuss how to predict failure of insulin transition in critically ill patients with diabetic ketoacidosis. If you like this post, check out my book – A Pharma cist’s Guide to Inpatient Medical Emergencies: How to respond to code blue, rapid response calls, and other medical emergencies. <–
The prevalence of obesity and overweight conditions has surged, leading to various health complications such as diabetes, cardiovascular diseases, and joint problems. Weight loss is a significant health challenge that affects millions of people worldwide. This growing concern has […]
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