Remove Communication Remove Diabetes Remove Webinar
article thumbnail

Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.

HIPAA 52
article thumbnail

HCP Targeting in Pharma Marketing

Pharma Marketing Network

HCPs now seek scientific, outcomes-based communication—not promotional fluff. For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Content quality is also essential.

HIPAA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Pharma Email Marketing Solutions for Large Lists

Pharma Marketing Network

Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. Large pharma email marketing programs often pull from multiple databases: CRM records, rep interactions, webinar registrants, and more. That’s what email marketing looks like in pharma.

HIPAA 52
article thumbnail

The Rise of Patient-Centric Pharma Marketing: What’s Working in 2025

Pharma Marketing Network

In a world that expects empathy, accessibility, and tailored communication, pharma brands must rise to the occasion or risk becoming irrelevant. Telehealth has normalized digital care, while apps like MySugr (for diabetes management) show how pharma can create value beyond the pill. It wouldnt work.

article thumbnail

Top Pharmaceutical Marketing Strategies to Engage Healthcare Professionals

Pharma Marketing Network

Example: If promoting a diabetes medication, provide detailed but digestible content on the latest diabetes management protocols. Use data to tailor your messaging and make your communications feel more relevant. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics.

article thumbnail

SEO Marketing Strategies that work in Pharma

Pharma Marketing Network

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Think of searches like early signs of Crohns, best exercises for Type 2 diabetes, or how to manage asthma flare-ups.

article thumbnail

Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. oncology, diabetes, cardiology). New Treatment Advances in Type 2 Diabetes). signing up for a webinar, downloading a whitepaper)? Therapeutic area focus (e.g., Ideal: 2-5% CTR ).

HIPAA 72