Remove Communication Remove Diabetes Remove Webinar
article thumbnail

Barriers are limiting UK childhood vaccination, say doctors

pharmaphorum

Skip to main content Tuesday 1 July 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

article thumbnail

Why security-first design is the fix to stalling AI pilot tools

pharmaphorum

Skip to main content Wednesday 2 July 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.

HIPAA 52
article thumbnail

HCP Targeting in Pharma Marketing

Pharma Marketing Network

HCPs now seek scientific, outcomes-based communication—not promotional fluff. For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Content quality is also essential.

HIPAA 52
article thumbnail

The Importance of Modernizing Your Email Marketing Campaigns

Pharma Marketing Network

This ensures consistent communication without overburdening your team. For example, branded messages for diabetes treatments like Trulicity or Ozempic can be tailored based on recipient demographics, prescribing history, or interests. Yes, email can be seamlessly integrated with digital ads, CRM platforms, webinars, and more.

HIPAA 52
article thumbnail

Pharma Email Marketing Solutions for Large Lists

Pharma Marketing Network

Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. Large pharma email marketing programs often pull from multiple databases: CRM records, rep interactions, webinar registrants, and more. That’s what email marketing looks like in pharma.

HIPAA 52
article thumbnail

Top Pharmaceutical Marketing Strategies to Engage Healthcare Professionals

Pharma Marketing Network

Example: If promoting a diabetes medication, provide detailed but digestible content on the latest diabetes management protocols. Use data to tailor your messaging and make your communications feel more relevant. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics.