pharmaphorum

NOVEMBER 1, 2022

Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.

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Pharma Marketing Network

JUNE 16, 2025

HCPs now seek scientific, outcomes-based communication—not promotional fluff. HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use. Ethical HCP targeting empowers providers with useful, relevant information—never spam. In the U.S.,

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Citus Health Specialty Pharmacy

MARCH 3, 2021

Innovative specialty pharmacy provider for hemophiliac and bleeding disorder patients to implement Citus Health’s HIPAA-compliant digital health solution suite to improve patient and staff communications, therapy adherence rates and patient outcomes. Additional information is available on the Fidelis website at [link].

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Pharma Marketing Network

JUNE 11, 2025

However, the channels through which this information is distributed have diversified. Medical affairs teams now collaborate closely with marketing departments to ensure scientific accuracy in communications. Agencies like the FDA are placing greater emphasis on transparency, fair balance, and risk disclosure in online communications.

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Pharma Marketing Network

MAY 16, 2025

This evolution is not just a trend but a fundamental shift in how healthcare entities communicate and build trust with their audiences. Initially, platforms like Facebook and Twitter served as channels for basic information dissemination. emagineHealth Frequently Asked Questions What is healthcare social media marketing?

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pharmaphorum

JANUARY 19, 2023

I expect a more patient-friendly experience, incorporating trends such as online scheduling and onboarding to create more efficient in-person visits, automated post-visit follow-ups, better incorporation of remote care into the experience, and even direct patient communication with providers to build trust.

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Pharma Marketing Network

NOVEMBER 7, 2024

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. That’s the power of healthcare email marketing.

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Pharma Marketing Network

JUNE 15, 2025

Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. For starters, every email must comply with HIPAA, CAN-SPAM, and FDA regulations. Seamless data syncing ensures that the most current information drives each message.

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Pharma Marketing Network

APRIL 3, 2025

Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. FAQs What is patient marketing in pharma?

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Digital Pharmacist

APRIL 10, 2023

This automated system can help minimize the amount of time your staff has to spend on the phone, enabling patients to refill and transfer prescriptions and get essential pharmacy information. Streamline patient communication on a secure platform that helps you send reminders, share images, and contact patients quickly and easily.

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Pharma Marketing Network

FEBRUARY 19, 2025

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging.

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Pharma Marketing Network

MAY 9, 2025

Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Below are the elements that consistently produce high-converting pharma campaigns: Clear Value Proposition: Whether its symptom relief, patient assistance, or improved adherence, the ad must instantly communicate its core benefit.

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Citus Health Specialty Pharmacy

SEPTEMBER 24, 2020

In one of the more dramatic findings, 8 out of 10 family caregivers surveyed would (1) choose one hospice over another, and (2) give that hospice higher ratings on the CAHPS hospice survey if the hospice enabled real-time communication via computer, tablet, and smart phone. ” What Do Family Caregivers Say? .

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Viseven

MARCH 6, 2023

It helps to organize communication processes, keep track of operational activities, and see what works in your management approaches and what requires changes in the current health system. An uncomfortable and broken communication chain usually leads to the interruption of treatment and the potential worsening of the condition.

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Pharmaceutical Technology

MAY 4, 2023

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

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Health and Personal Care Stores HIPAA Medical Records Communication 52

Pharmaceutical Technology

AUGUST 31, 2022

Alongside fitness trackers and smartwatches, there are also medical devices used to monitor a patient’s vitals and some even contain SIM cards to enable two-way communication. Conversely, many people are happy to share their information if they can see a direct benefit, such as a quicker diagnosis or treatment.

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Pharma Marketing Network

FEBRUARY 5, 2025

Best Practices for Patient Engagement Through Social Media Patients are actively seeking health information online , but they often struggle to find accurate and trustworthy sources. Prioritize Patient Education Patients want clear, accessible information about their conditions and treatment options.

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Digital Pharmacist

MARCH 23, 2023

For more information on DIR fees and strategies and tools to help increase your profit margins and drive additional revenue to offset fees, be sure to check out our eBook. 6) Communicate Securely & Efficiently Our HIPAA-compliant 2-way messaging offers a secure point of contact between you and your patients. Download today!

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Citus Health Specialty Pharmacy

JUNE 10, 2021

In one of the more dramatic findings, nearly every patient and family caregiver surveyed would (1) choose one home healthcare provider over another, and (2) give that home healthcare provider higher ratings on the HHCAHPS survey if the home healthcare provider enabled real-time communication via smart phone, tablet, or computer.

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Pharma Marketing Network

APRIL 23, 2025

Personalization Without Violating Privacy Pharma marketers face a unique challengehow to deliver customized content without compromising patient data or running afoul of HIPAA and GDPR regulations.

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Pharma Marketing Network

OCTOBER 17, 2024

Social media, online forums, and digital content are becoming primary channels for disseminating information about new drugs and therapies. Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users.

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Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. Theyre informed, engaged, and looking for solutions that align with their unique needs. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions.

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Pharma Marketing Network

MARCH 24, 2025

First, digital acceleration has transformed how healthcare providers and patients access information. Second, data privacy regulations like HIPAA, GDPR, and updates to third-party cookie policies are pushing marketers to invest in first-party data and secure platforms. First, prioritize training and continuous learning.

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Pharma companies must also ensure that sensitive health information is safeguarded, as patient trust hinges on data security. How can pharma brands build trust with patients?

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Pharmaceutical Technology

JULY 1, 2022

While a digital twin will likely be able to provide a complete analytics reading for the body one day, patients may be hesitant to share particularly sensitive information. You might have someone's weight, height, what they have eaten this week, their resting heart rate,” says Katherine Pomfret, head of communications at Syrenis.

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Health and Personal Care Stores Diabetes HIPAA Communication 52

Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Pharma Marketing Network

JANUARY 7, 2025

Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. Misleading claims or incomplete information in ads can lead to hefty fines and damaged reputations. Keep an eye on pharma marketing news to stay informed and agile.

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Citus Health Specialty Pharmacy

OCTOBER 20, 2020

The Citus Health platform goes well beyond a messaging solution, providing us with a complete system of engagement with real-time communications and workflows designed specifically for specialty pharmacy operations.” For more information, visit citushealth.com.

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Pharma Marketing Network

APRIL 10, 2025

Patients, providers, and caregivers are seeking information and support online long before engaging with reps or clinicians. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Digital transformation in pharma is accelerating.

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pharmaphorum

DECEMBER 13, 2022

This precipitated a shift from a centralised trial experience to a decentralised one, resulting in participants communicating electronically. Therefore, vendor applications must adhere to HIPAA and GDPR data protection regulations, including encryption and multifactor authentication. Informed consent is a factor often overlooked.

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Putting Patients First Blog

JULY 2, 2024

As noted in our previous communications, while the NHC would prefer a more traditional Notice and Comment rulemaking opportunity that would ensure the Agency directly responds to stakeholder feedback, we welcome this opportunity to express our reactions to CMS’ thinking on the negotiation program. Improving the Data Collection (ICR) Process.

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Pharma Marketing Network

DECEMBER 19, 2024

Behavioral Insights: Analyze search habits, social media activity, and health app usage to understand how patients seek information. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Clearly communicate data usage policies to build trust.

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Putting Patients First Blog

MARCH 13, 2023

Both increasing the interoperability of health information and streamlining the prior authorization process are of great importance to patients. As a result, the chronic disease and disability community has become greatly frustrated by the additional burden placed on patients, families, and health care providers.

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Pharmaceutical Technology

JUNE 9, 2023

Effective data management requires precise tracking, storage, and analysis of large amounts of patient information, says David McInerney, Commercial Manager at Cassie – and therein lies the challenge. “It It gives them the latest information on their health status, as well as the ability to update their consent and preferences.

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Board Vitals - Pharmacist

JANUARY 18, 2023

Across simulated programs, some students reported faster skill improvement, enhanced communication skills and active student engagement. Meanwhile, social media platforms such as Reddit or blogs allow students to ask questions or share their clinical experiences, observations and information with their peers.

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Medical Schools HIPAA Communication 52

Pharma Marketing Network

DECEMBER 31, 2024

Use Personalized Communication One-size-fits-all is no longer effective. Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Stay informed and be ready to adapt. For instance, reminders about flu vaccines during peak season can boost patient engagement.

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Digital Pharmacist

JULY 11, 2023

Point of Care Testing Offering point-of-care testing services, such as blood pressure monitoring, blood glucose testing, cholesterol screening, and flu tests, allows independent pharmacies to provide immediate diagnostic information to patients. This platform also allows for two-way messaging.

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