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What is Digital Communication: Comprehensive Explanation with Examples

Viseven

Have you ever stopped to wonder how your communication methods are shaping patient loyalty? A 2024 survey from Bandwidth revealed that nearly half of patients would consider switching healthcare providers if their communication needs weren’t met. What is Digital Communication?

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Pharmaceutical Marketing Strategies that Truly Connect with HCPs

Pharma Marketing Network

Consequently, they expect pharma communications to be quick, relevant, and accessible on-demand. For instance, if an oncologist frequently visits your CME webinar series, your next communication might highlight a new indication for a branded therapy like Keytruda or Opdivo. However, data use must align with regulatory requirements.

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Understanding Landing Page Optimization in Pharma Marketing

Pharma Marketing Network

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Compelling and Compliant Headline Clearly communicate value (e.g., Ensure risks and benefits are presented equally to avoid misleading claims.

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As the Prospect of a Vaccine Approaches, Business and Communications Challenges Are Just Around the Corner

Eye on FDA

Because the regulatory oversight of COVID became highly politicized, and after some missteps by FDA, some states have indicated that any federal decision will be reviewed, but that does not seem likely to present much a barrier in terms of timeline, if at all. In addition, the process of vaccination takes time.

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What Is Pharmaceutical Marketing and How Is It Evolving in 2025

Pharma Marketing Network

Medical affairs teams now collaborate closely with marketing departments to ensure scientific accuracy in communications. eDetailing platforms allow for interactive presentations, data capture, and follow-up scheduling, all from a compliant digital environment. In parallel, patients are becoming more involved in treatment decisions.

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Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Personalized Marketing at Scale Patients now expect personalized experiences, which presents both an opportunity and a challenge. How can pharma brands build trust with patients?

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