Pharma Marketing Network

OCTOBER 28, 2023

This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies.

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Eye on FDA

JULY 29, 2021

In the face of a crisis situation, it is a given that the clarity and thoroughness of the communications response is key to resolving the issue and mitigating any reputational damage. When providing crisis counsel, there are some key things that I always think need to be accomplished in the communications around the situation.

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Communication Vaccines 105

pharmaphorum

JUNE 7, 2022

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big business career. This post makes a case for encouraging and supporting presenters in order to get the most out of their expertise. You prepare.

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Communication 98

Putting Patients First Blog

JUNE 29, 2023

Getting to Know Bhriana Smith, Senior Coordinator, Communications June 29, 2023 Following is a Q&A to get to know Bhriana Smith, Senior Coordinator, Communications, who began working at the National Health Council (NHC) in June 2023. I come from the journalism, public relations, and strategic communications fields.

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Communication 52

STAT

FEBRUARY 23, 2023

attorney general is specifically looking at “communications with AKF, documents relating to donations to the AKF, and communications with patients, providers, and insurers regarding the AKF.” ” The probe covers everything from January 2016 to the present day.

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Communication Documentation 232

Viseven

NOVEMBER 6, 2023

It’s a reflection of our evolution as a company and getting closer to partners around the world, continuing our mission of saving lives by improving communication. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” claims Yuliya Sotska, Chief Brand & Communications Officer at Viseven.

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Communication 64

pharmaphorum

NOVEMBER 19, 2020

Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. This makes a thorough and insightful communications strategy based on patient need more likely. Patient focus.

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Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 85

pharmaphorum

MAY 13, 2021

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.

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Communication Pharmaceutical Companies Pharmaceutical Companies 102

Eye on FDA

AUGUST 17, 2022

Not long ago, a retrospective look that compared the ratio and trend of COVID versus non-COVID related news out of FDA suggested that not only was COVID becoming less of a topic for the agency, but also presented the possibility that there was increasing room for other topics. Soon, we may have a new dominating topic in Monkeypox.

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pharmaphorum

OCTOBER 12, 2020

Gastroenterologist Dr Séverine Vermeire explains how lockdowns and communication changes over COVID-19 are taking their toll on ulcerative colitis patients and how we can best support them in the new normal. The COVID-19 pandemic might have changed everything about how we communicate, but as humans we still crave social interaction.

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pharmaphorum

JANUARY 20, 2022

The presentation style of the content may change, but companies can reuse the content itself. The post Content metrics help generate compelling communication appeared first on. Effectively, it’s pre-approved content that you don’t need to have an agency place on something,” Ian states.

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Communication Pharmaceutical Companies Pharmaceutical Companies 98

Express Pharma

MARCH 11, 2024

The upcoming Pharma Industry Townhall by PharmaState Academy offers an array of insightful talks, panel discussions, and presentations. The niche of this event extends to every pharma company present in India, thus this Townhall presents an open knowledge-sharing platform for sales and marketing professionals.

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Medical Records Communication 109

Pharma Marketing Network

OCTOBER 14, 2020

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. However, that falls short when intentional conversation is not present with a rep.

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Communication 52

Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

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Communication 52

ALiEM - Pharm Pearls

AUGUST 18, 2023

A middle-aged man with a past medical history of hypertension and tobacco use disorder presented to the Emergency Department after evaluation by an ophthalmologist. However, the most feared etiology is an intracranial aneurysm, most commonly a posterior communicating artery aneurysm. Physical Exam Vitals : Temp 98.4 °F

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Diabetes Communication 130

FDA Law Blog: Biosimilars

APRIL 25, 2024

This Revised Draft Guidance provides considerations for manufacturers, packers or distributors (dubbed “firms”) of prescription biological reference products, biosimilar products, and interchangeable biosimilar products presenting data and information about such products in promotional materials in a truthful and non-misleading way.

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Biosimilars Labelling Communication 59

FDA Law Blog: Biosimilars

OCTOBER 24, 2023

By Dara Katcher Levy — Yesterday, FDA published a new Draft Guidance, “ Communications from Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products Questions and Answers ” (SIUU Guidance or Draft Guidance).

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Labelling Communication 64

Eye on FDA

NOVEMBER 17, 2020

Because the regulatory oversight of COVID became highly politicized, and after some missteps by FDA, some states have indicated that any federal decision will be reviewed, but that does not seem likely to present much a barrier in terms of timeline, if at all. In addition, the process of vaccination takes time.

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Communication Vaccines HIPAA Documentation 81

PharmaState Academy

FEBRUARY 19, 2024

CASE STUDY Implementing a Communication Protocol for Multinational Product Launch HIGHLIGHTS NeuroPlus, a groundbreaking medication, offers hope to millions worldwide. Effective communication is key to aligning efforts across diverse regions. A communication protocol guides stakeholders in the launch of NeuroPlus.

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Communication Pharmaceutical Companies Pharmaceutical Companies 52

Eye on FDA

JANUARY 22, 2024

The communications vehicle that was the subject of the letter was a Direct-to-Consumer (DTC) television advertisement that had been submitted for agency review. There is a larger trend that may be in play – not the communications vehicle, but regarding the type of violation cited by OPDP.

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Communication Labelling 86

pharmaphorum

JANUARY 19, 2022

It created a fundamental shift in operating practice that has skewed product launches, sales and scientific communication but experts are advocating that companies embrace the change and use it to energise performance. They are the ones communicating our message and we need to ensure they are doing it effectively. About 60 Seconds.

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Communication 103

PharmExec

OCTOBER 19, 2022

Pharmaceutical Executive presents the 2022 APEX Awards, which is presented by a jury of HCPs for breakthroughs in the pharmaceutical and healthcare marketing and communications.

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Communication 52

pharmaphorum

FEBRUARY 23, 2016

Developing, maintaining and managing content is a continuous challenge, made all the more taxing not only by strict internal deadlines but the cultural, linguistic and regulatory challenges that go hand in hand with managing global communications.

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Communication 52

Eye on FDA

AUGUST 22, 2023

The communications vehicle in question was a social media sponsored posting. OPDP took issue with three specific aspects of the promotional communication. First, while presenting the indication in the posting, there was no risk information included in the communication. Pharma communicators take note.

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Eye on FDA

JANUARY 26, 2022

Therefore, the agency said, the indication was not adequately communicated. In addition, one of the side effects regarding hypoglycemia that was in the Medication Guide did not appear in the posting, leaving the overall presentation minimizing risk associated with use.

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Communication Diabetes 108

pharmaphorum

MAY 21, 2015

What are the trends and technologies shaping the landscape of medical communication? Taking place on the 21st May at 12.30 (UK), 13.30 (EU), 07.30 (E. US) and moderated by pharmaphorum's CEO Paul Tunnah, the debate will centre on three key questions, Why and how are physicians changing the way they receive information?

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Communication Hospitals 52

European Pharmaceutical Review

MAY 10, 2024

However, the success of CGT depends on a robust and reliable supply chain, which is a sensitive logistical challenge for the global scientific community. The CGT supply chain presents unique challenges, from regulatory compliance and temperature and time control to customs clearance and security.

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Communication Hospitals 76

Express Pharma

MARCH 20, 2024

Storytelling in Pharma & Healthcare Communication by Atin Roy (Senior Vice President Ogilvy Health & Wellness) & Cherojit Goswami (Senior Vice President Ogilvy Health & Wellness). The speakers left the audience spellbound with the stories and presentations that they shared with the audience.

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Communication Pharmaceutical Companies Pharmaceutical Companies 94

Pharmacy Times

NOVEMBER 10, 2022

Wendy Wright, DNP, ANP-BC, FNP-BC, FAANP, FAAN, FNAP, leads a discussion on the challenges subvariants of SARS-CoV-2 present in terms of vaccination and approaching optimal communication to the public surrounding vaccination.

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Vaccines Communication 49

Eye on FDA

OCTOBER 19, 2022

The emergence of pharma on TikTok signals another facet in the evolution of healthcare communications and a similar pattern. Communicators and marketers would love black and white answers about concrete platforms. And they believe that the principles laid out to date cover pretty much any communications platform. Small screens.

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Communication Documentation 89

pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare.

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Communication Hospitals 52

pharmaphorum

OCTOBER 6, 2022

Today’s oncology launch landscape is highly saturated and competitive, cumulatively presenting significant challenges, particularly for small and emerging companies to gain traction with medical and scientific communications that inform key stakeholders about their oncology therapies.

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Communication 52

PharmaState Academy

JANUARY 23, 2024

The event, featuring keynote speeches, presentations, and dynamic discussions, explored critical topics such as brand management, corporate branding, pharmaceutical innovations, and global brand management challenges and strategies for Bangladesh Pharma Industry. The branding of an antibiotic in a jam-packed segment” by Md.

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Biosimilars Communication 52

PharmaState Academy

JANUARY 23, 2024

Pharmaceutical Brand Recognition Study in India: Madhav Gandhi presented a study on India’s most recognized pharmaceutical brands, conducted by 150 students through a survey involving doctors from various specialties. Sankar emphasized the crucial role of brand building, sales, and marketing in promoting top-of-mind brands.

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Communication Diabetes Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

SEPTEMBER 29, 2021

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big business career. In this column he addresses the appropriate use of email and how to avoid nightmares in electronic communication.

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Communication 118

PharmaState Academy

MARCH 6, 2024

CASE STUDY Building Trust in Cross-Cultural Sales Interactions Enhancing Interpersonal Skills in Pharmaceutical Sales Table of Contents Case Study Introduction: In the dynamic landscape of pharmaceutical sales, expanding into new regions with diverse cultural backgrounds presents both opportunities and challenges.

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Communication Documentation 52

pharmaphorum

DECEMBER 6, 2018

Overview: Communication; we all do it, it is a critical part of effective business practice and in this pharma is no exception. For the past 40 years detailing has been the backbone of pharma/HCP communication – but what about e-Detailing? This debate will cover: •What is the current landscape for optimal HCP communication?

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Communication 52