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Deep Dive: Digital Health 2022

pharmaphorum

Read on for key stories from this year’s Frontiers Health conference in Italy, unlocking the promise of patient support programmes in oncology, supercharging communications with modular content, and much more. Create, approve, deploy: supercharging communications with modular content. Case study: Syneos Health and VBI Vaccines.

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5 Ways to Prepare for a Successful 2023 at Your Pharmacy

Digital Pharmacist

CVS MinuteClinics provide lab testing, clinical services, COVID-19 testing, and vaccination with or without an appointment. However, vaccination is the most frequently conducted service in community pharmacies, therefore, every community pharmacy should possess vaccines in stock and prepare their pharmacists not to miss sales opportunities.

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New survey reveals patients’ changing opinions of pharma

pharmaphorum

We look at the latest research and reflect on how COVID-19 has changed perceptions as industry races to develop new vaccines and therapies. WEGO Health, a worldwide network of over 100,000 patient leaders, has revealed how far the industry has to go before it wins over the population at large.

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Deep Dive: Market Access

pharmaphorum

Not only has COVID forced companies, governments and healthcare systems to work towards approving drugs and vaccines in record times, the sector is also facing an influx of digital therapeutics and advanced drugs that don’t fit neatly into existing access frameworks. How to improve payer engagement with tailored value communication.

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Deep Dive: Research and Development

pharmaphorum

Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. Big pharma might have dominated COVID headlines with its vaccine drive, but behind the scenes an army of SMEs has allowed the UK to respond swiftly to the pandemic.

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COVID heralds a faster future for drug development (if stakeholders can collaborate)

pharmaphorum

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . In the UK we have world leading genetic sequencing capabilities. “We

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Emotional empathy is driving brand equity

pharmaphorum

New York Magazine , the New York Times and The Economist amongst many other news organisations knocked down their paywalls for COVID-19-related coverage to keep readers informed in a rapidly changing and often confusing environment. Think you need to build manufacturing of a vaccine before you know what’s working.