article thumbnail

Why AI-Generated Reps Are the Future of Pharma Sales—And What That Means for Your Brand

Pharma Marketing Network

They’re sophisticated, language-model-driven systems trained on medical guidelines, product monographs, and real-world HCP interaction data. Conclusion AI-generated reps are more than a tech trend; they represent a fundamental shift in how pharmaceutical brands communicate, educate, and persuade. These reps aren’t just chatbots.

article thumbnail

What we’re expecting in 2021, and beyond…

pharmaphorum

It’s swept aside several historic barriers to uptake, such as the healthcare professional and patient desire to physically meet, medical guidelines that focus on in-person diagnosis and reimbursement models that discourage remote consultation. The post What we’re expecting in 2021, and beyond… appeared first on.