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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Use a mix of: Branded Keywords: Drug names, pharmaceutical companies, or treatment-specific terms. Include lead capture forms, whitepapers, or product demos for deeper engagement.

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How eWizard’s July Release Transforms Pharma Content Workflows 

Viseven

The farsighted pharmaceutical companies are waking up to the importance of AI agents. Book a demo Frequently Asked Questions What is eVa AI Agent and how does it support pharma marketers? + With no need to switch between tools, global and local teams benefited from consistent content and ensured full compliance.

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Navigating tariffs and diplomacy: the future of India-US pharmaceutical trade

Pharmaceutical Technology

More specifically, the Indian Pharmaceutical Alliance, an organisation representing the country’s largest pharmaceutical companies, has urged the government to reduce import tariffs from the current 10% to zero for pharmaceutical imports from the US. For a demo or further information, please contact us here.

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Uruguay progresses towards developing its first regulatory agency

Pharmaceutical Technology

The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceutical companies to invest in the country. For a demo or further information, please contact us here.

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Pharma CEOs downplay impact of tariffs amid rising cost concerns

Pharmaceutical Technology

R&D budgets of pharmaceutical companies are already under pressure and the firefighting of tariffs could place additional strain on resources. CEOs signal resilience CEOs of big pharma companies, however, are maintaining a brave face despite the projected headwinds. Sign up for our daily news round-up!

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Lilly first to opt for confidential reimbursement price in Germany

Pharmaceutical Technology

And until now, not one single company has requested a confidential reimbursement price. For a demo or further information, please contact us here.

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Achieving commercial excellence with data-driven decisions

pharmaphorum

Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Pharmaceutical companies must find ways to overcome these inconsistencies in order to carry out a data-informed launch strategy.