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Social Media Strategies in Pharma for the Second Half of 2025

Pharma Marketing Network

Agile content frameworks now allow for templated messaging and pre-approved creative assets, enabling brands to quickly respond to current events or public health crises. However, social content doesn’t have to be slow. When dealing with branded drug mentions, the balance becomes even more critical.

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Advances in Digital Advertising Campaigns

Pharma Marketing Network

Branded drug campaigns like Dupixent for eczema and Jardiance for type 2 diabetes have integrated digital display ads, YouTube pre-rolls, and search engine marketing to increase reach across platforms. According to Healthcare.pro , consumers are more likely to seek medical help after repeated exposure to cohesive, informative campaigns.

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Will the “Big, Beautiful Bill” Accelerate the Direct Buy and Direct Pay Marketplace?

Pharmacy Times

Fewer Medicaid rebates: Fewer people eligible for Medicaid means fewer prescriptions are eligible for Medicaid coverage, meaning fewer prescription fills are subject to the Medicaid Rebate Program. Overall, this means a shrinkage in the customer pool for the most profitable market in the world (the US).

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NHC Comments on Medicare Drug Price Negotiation Program: Draft Guidance, Implementation of Sections 1191 – 1198 of the Social Security Act for Initial Price Applicability Year 2027 and Manufacturer Effectuation of the Maximum Fair Price (MFP) in 2026 and 2027

Putting Patients First Blog

Similarly, long-acting insulin analogs provide more stable blood sugar control and reduce the number of daily injections needed for diabetes patients. First, CMS should specify the type of information it seeks from speakers during patient- focused events. and Keating, N. Journal of Clinical Oncology, 42(8). link] xii Chino, F.,

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Too Much of a Good Thing? Unpacking the Rise of Polypharmacy in Seniors

PharmD Live

However, aging also brings about physiological and pathological changes that increase the risk of developing multiple chronic diseases, such as cardiovascular disease, stroke, and diabetes. Care Fragmentation: Elderly patients frequently consult multiple healthcare providers for various health issues.