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How Has Display Advertising Changed in Pharma Marketing?

Pharma Marketing Network

Today, display campaigns can be personalized based on geography, prescription behavior, specialty, and even insurance coverage. For example, a campaign for Trulicity may display formulary-specific messages to endocrinologists based on state Medicaid coverage. Pharma marketers no longer guess who’s seeing their messages.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

Open protocol, simply put, is a digital language that facilitates electronic transactions among prescribers, pharmacies, patient support vendors, data aggregators, insurers, and other stakeholders in the specialty pharmaceutical patient journey. You may ask: Can an open protocol be HIPAA compliant? About the author.

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NHC Comments on Medicare Drug Price Negotiation Program: Draft Guidance, Implementation of Sections 1191 – 1198 of the Social Security Act for Initial Price Applicability Year 2027 and Manufacturer Effectuation of the Maximum Fair Price (MFP) in 2026 and 2027

Putting Patients First Blog

We believe that patient-centric engagement is essential to ensure that the negotiation process leads to outcomes that genuinely benefit patients. Patient Engagement The NHC recognizes and commends CMS’ willingness to improve the listening sessions and the data submission processes. Improving the Data Collection (ICR) Process.