Diabetes HIPAA Pharmaceutical Companies 
Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. diabetes, cancer).
Pharma Marketing Network
JULY 14, 2025
An ad exchange is a real-time digital marketplace where advertisers (such as pharmaceutical companies) buy and sell ad inventory across multiple websites and platforms through automated bidding. Brands may focus on oncologists researching lung cancer therapies or patients managing Type 2 diabetes looking for support tools.
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Pharma Marketing Network
FEBRUARY 27, 2025
Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.
Pharma Marketing Network
JUNE 27, 2025
Fortunately, modern email marketing platforms come equipped with features that help ensure every message aligns with HIPAA, CAN-SPAM, and FDA guidelines. For example, branded messages for diabetes treatments like Trulicity or Ozempic can be tailored based on recipient demographics, prescribing history, or interests.
Pharma Marketing Network
JULY 15, 2025
Branded drug campaigns like Dupixent for eczema and Jardiance for type 2 diabetes have integrated digital display ads, YouTube pre-rolls, and search engine marketing to increase reach across platforms. Moreover, HIPAA and GDPR regulations limit how personal data can be collected and used.
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