Pharma Marketing Network

NOVEMBER 15, 2024

In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. Non-branded Keywords: Terms like “diabetes medication” or “blood thinner.” Example: If promoting Jardiance for diabetes management, focus on unique selling points like proven efficacy and FDA approval.

Diabetes

Beckers Hospital Review

JULY 11, 2025

. “Wearables hold tremendous promise — especially when used to empower patients, enrich remote care and enable early intervention, although the value depends heavily on context, accuracy and integration,” said Sunil Dadlani , executive vice president and chief information, digital and cybersecurity officer of Morristown, N.J.-based

Diabetes

Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. Keywords generally fall into three categories: Informational (awareness stage): What are the symptoms of rheumatoid arthritis? best DPP-4 inhibitors for diabetes) keywords balances compliance and visibility. A mix of branded (e.g.,

Diabetes

ALiEM - Pharm Pearls

OCTOBER 30, 2024

Clinical impact: Rather than arguing with the patient about the likelihood of this phenomenon occurring and whether this is a true allergy, the patient is informed that they do not need to immediately start treatment to receive care in the hospital. The Necessity of a Trauma-Informed Paradigm in Substance Use Disorder Services.

HIV Treatment and Prevention Agents

Pharma Marketing Network

JULY 24, 2025

As pharmaceutical marketers seek better ways to personalize content, boost ROI, and remain compliant, social media analytics emerges as the compass guiding informed decisions. Sentiment Analysis and Topic Clustering What are patients really saying about a new migraine drug or diabetes treatment?

HIPAA

Express Pharma

MARCH 16, 2025

For example, companies like Biocon and Cipla have introduced affordable biosimilars and cost-effective versions of critical treatments for conditions such as diabetes and cancer. For patient-centric innovations to succeed, patients must be informed about their options and the benefits of personalised treatments.

Biosimilars

Pharma Marketing Network

NOVEMBER 7, 2024

Data Security : Use secure email platforms to protect sensitive information. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug. Staying compliant with regulations like HIPAA and GDPR is non-negotiable.

HIPAA

Pharma Marketing Network

NOVEMBER 24, 2024

The Power of Patient-Centric Marketing Patients are no longer passive recipients; they’re informed stakeholders. Optimize your website to be mobile-friendly and create value-driven content around trending topics like “best treatment options for diabetes” to drive traffic. The key is to balance information with emotional storytelling.

Pharmaceutical Companies

Pharma Marketing Network

JULY 2, 2025

For instance, campaigns focusing on chronic illness management, such as diabetes or rare diseases, foster genuine engagement. Social media marketing strategies that prioritize informative and empathetic content tend to outperform purely promotional efforts. This approach builds credibility and humanizes the company.

Labelling

RX Note

JUNE 8, 2025

During my hospital placement, I recalled a drug information pharmacist mentioning that although Therapeutic Guidelines is a national guideline, they do compare it against international guidelines and UpToDate to develop hospital management guidelines. Expiry dates guidance aligned with the United States Pharmacopeia.

Compounding

Pharmacy Times

JULY 16, 2025

Community pharmacies, as trusted vaccination providers, must stay informed about ACIP proceedings and public discussions to address emerging patient inquiries effectively. 3 The community pharmacy workforce is trusted and believed by most to be purveyors of accurate and timely information about both medications and now vaccines.

Vaccines

STAT

MAY 20, 2025

Food and Drug Administration clamps down on mass production of copies of the in-demand medicine , Reuters informs us. … Online weight loss company Noom has begun offering smaller doses of compounded versions of Novo Nordisk’s Wegovy as the U.S.

Compounding

Pharma Marketing Network

JULY 23, 2025

How much personal information is too much? For example, when someone reads an article about HIV prevention or Type 2 diabetes on a patient education site, AI might infer a potential diagnosis and trigger retargeting ads. Higher engagement rates and more effective outreach.

HIPAA

Pharmacy Joe

JULY 23, 2025

Such adverse events include pneumonia, fracture, and even the development of type 2 diabetes and end-stage kidney disease. About 50% of this cohort was excluded since they already had type 2 diabetes. Long-term PPI use was associated with the development of type 2 diabetes with an adjusted hazard ratio of 2.

Diabetes

Express Pharma

MARCH 2, 2025

Union Minister of Chemicals and Fertilizers, and Health and Family Welfare, Jagat Prakash Nadda inaugurated the weeklong celebrations of Jan Aushadhi Diwas, 2025 by flagging off the Rath (Chariot) and 10 other vehicles carrying the information about Pradhan Mantri Bhartiya Janaushadhi Pariyojana from Nirman Bhawan.

Generic Medicine

pharmaphorum

JUNE 12, 2025

Skip to main content Thursday 12 June 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

Health and Personal Care Stores

Pharma Marketing Network

NOVEMBER 20, 2024

Patients and healthcare providers need timely, accurate information about medications. Case Study: Successful Pharma Display Campaigns Consider a campaign by Novo Nordisk , promoting its diabetes medication. request information). Why Display Advertising Matters in Pharma In pharma, the stakes are high.

Diabetes

Commonwealth Pharmacists Association

JUNE 30, 2025

The pharmacist in Malaysia, inspiring global peers with their fresh approach to diabetes care. Keep up to date with CPA’s social media channels as we reveal more information as we approach the launch date. The early-career practitioner in Ghana, using data and design tools to reshape antimicrobial use in their community.

Health and Personal Care Stores

Pharma Marketing Network

JUNE 21, 2025

For instance, a post highlighting the benefits of Trulicity or Jardiance must include risk information, which is often linked via “scroll-stopping” imagery or embedded disclaimers. When dealing with branded drug mentions, the balance becomes even more critical.

Prescription Filling

Pharma Marketing Network

JUNE 16, 2025

For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Ethical HCP targeting empowers providers with useful, relevant information—never spam.

HIPAA

Pharma Marketing Network

JUNE 15, 2025

Seamless data syncing ensures that the most current information drives each message. For example, oncology-focused HCPs may need different resources than those treating Type 2 diabetes. Performance metrics should inform future segmentation strategies and cadence choices. Ongoing performance optimization is also key.

HIPAA

Pharmacy Times

JUNE 24, 2025

And so how do we keep up that information, particularly for our staff? I read somewhere that medical knowledge is doubling every nine months now—the amount of medical information—and I don't know how anybody keeps up with it. There's a significant portion—you know, 50 drugs—we'll get 20 of them, kind of thing.

Pharmacy Technician

PharmaVoice

JULY 7, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. Insurance complications As more information emerges about real-world outcomes for GLP-1s, insurers are paying close attention.

Compounding

National Association of Boards of Pharmacy

JULY 23, 2025

We have found that some pharmacies’ patient profiles contain incomplete information, with critical elements missing. If a pharmacy is not collecting all required patient information, any drug utilization review (DUR) performed by the pharmacist will be incomplete.

Adverse Reactions

Pharmacy Times

JULY 16, 2025

Furthermore, given the high incidence and mortality burden from infections for patients with MM, there are continued efforts in harmonizing how infections are reported in clinical trials to provide clearer information on the risk of treatment-related infections for patients. Subscribe Now!

HIV Treatment and Prevention Agents

pharmacy mentor

NOVEMBER 9, 2024

As more people turn to the internet to search for health-related information and services, it’s essential to know not only what they are searching for but also how they are searching. Search engines like Google dominate this space, with most people using them to find relevant health information.

Vaccines

European Pharmaceutical Review

JUNE 12, 2025

Also, consistency across data sources should be taken into consideration; one should not fear having heterogeneous sources, yet it is crucial to afford the model a way to understand information in a cohesive and consistent way. Methodology for Safe and Secure AI in Diabetes Management. This relates also to data discontinuity.

Drug Development

Pharma Marketing Network

JULY 7, 2025

For example, a diabetes drug brand may run display ads while simultaneously sending educational emails. Ads must include proper disclosures, balance benefit-risk information, and avoid off-label promotion. By integrating PPC with educational content and data analytics, companies can create campaigns that both inform and convert.

Labelling

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer.

HIPAA

Pharmacy Times

JUNE 20, 2025

2019.04.011 Newsletter Stay informed on drug updates, treatment guidelines, and pharmacy practice trends—subscribe to Pharmacy Times for weekly clinical insights. Racial disparities in adult pneumococcal vaccination indications and pneumococcal hospitalizations in the US. J Natl Med Assoc. 2019;111(5):540-545. doi:10.1016/j.jnma.2019.04.011

Vaccines

Pharmacy Times

JUNE 20, 2025

She also discusses HOPA and its partnership with Pharmacy Times in providing cutting-edge information, expressing admiration for the Oncology Pharmacist Connect (OPC) conference's rapid dissemination of relevant information and high-quality presentations. The various programs and products you’ve put on have been amazing.

Pharmacy Technician

Pharmacy Times

JULY 22, 2025

Bridging Gaps in Pharmacy Access Newsletter Stay informed on drug updates, treatment guidelines, and pharmacy practice trends—subscribe to Pharmacy Times for weekly clinical insights. Commun Med (Lond). 2022;2(1):154. Subscribe Now! Maccia, PharmD, BCCCP Kinsey M. Johannemann, PharmD, BCPS Eden E. Brewington, PharmD, BCCCP Daniel C.

Pharmacy Technician

Pharmacy Times

JULY 22, 2025

Furthermore, delays in medication access can exacerbate chronic conditions, such as diabetes, hypertension, and asthma, leading to increased hospitalization rates. Access to community pharmacies: a nationwide geographic information systems cross-sectional analysis. REFERENCES Berenbrok LA, Tang S, Gabriel N, et al. doi:10.1016/j.japh.2022.07.003

Pharmacy Technician

Pharmacy Times

JUNE 27, 2025

Subscribe Now! Related Videos Related Content Advertisement June 27th 2025 Chronic IVIG Therapy May Reduce Incidence of Cancer, Especially in Patients With CIDP Luke Halpern, Assistant Editor June 3rd 2025 S2.

Pharmacy Technician

Pharma Marketing Network

APRIL 29, 2025

However, Influencer Marketing In Pharma operates differently due to strict regulatory guidelines and the sensitive nature of medical information. Partnering with influencers like these allows pharma brands to humanize medical information and make it relevant to real patient experiences.

Diabetes

Pharmacy Times

JULY 21, 2025

link] Download Issue PDF Download RIS Articles in this issue Under the Weather: Unpacking the Impact of the 2024-2025 Influenza Season Flu Vaccines Are a Go Newsletter Stay informed on drug updates, treatment guidelines, and pharmacy practice trends—subscribe to Pharmacy Times for weekly clinical insights. Subscribe Now!

Pharmacy Technician

Pharma Marketing Network

JULY 18, 2025

help teams generate draft copy, A/B test headlines, and adapt content across therapeutic areas—whether it’s for Dupixent in dermatology or Ozempic in diabetes care. Companies must adhere to HIPAA regulations and inform users about AI-driven personalization. Moreover, AI enhances segmentation.

HIPAA