pharmaphorum
JUNE 12, 2025
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PharmaVoice
JUNE 23, 2025
In general, the megablockbuster trend is skewing toward drugs that reach a wider range of patients, such as checkpoint inhibitors like Keytruda and GLP-1 weight loss and diabetes medications. Combined, Lilly’s Mounjaro, for diabetes, and Zepbound, for obesity, raked in $16.5 billion last year.
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Pharma Marketing Network
NOVEMBER 15, 2024
Example: When marketing a new diabetes medication like Ozempic , your content should be tailored to answer specific questions patients or HCPs might have about the drug. Yes, especially for reaching specific demographics or promoting content like webinars. Is it worth investing in paid social media ads?
Pharma Marketing Network
NOVEMBER 7, 2024
Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug. If it’s purely promotional, you’ve lost them.
pharmaphorum
JULY 24, 2025
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Pharma Times
JUNE 30, 2025
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Pharma Marketing Network
JUNE 16, 2025
For example, identifying HCPs who treat a high volume of patients with a specific condition—such as type 2 diabetes—enables the delivery of product-specific materials like Jardiance or Ozempic based on relevance. Educational webinars, white papers, and digital reprints are performing well, especially when endorsed by credible experts.
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