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Changing the PAP Model

Pharmaceutical Commerce

Structuring patient assistance programs as independent non-profit foundations helps pharmaceutical companies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceutical companies may also struggle with public image issues.

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Patent Term Extension Calculator: Step-by-Step Expert Guide

Drug Patent Watch

Patent term extension is a regulatory mechanism that allows pharmaceutical companies to extend the patent term of their products by up to 5 years. PTE is essential for pharmaceutical companies to maintain market exclusivity and protect their investments. Download the Guide Now What is Patent Term Extension?

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Offer incentives like exclusive research reports or webinar invites.

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Bolstering Health Technology Assessment With the Help of AI

Pharmaceutical Commerce

Download Issue PDF Articles in this issue Bolstering Health Technology Assessment With the Help of AI Changing the PAP Model Building Intelligent Pharma Supply Chain Management with Real-World Data Policy Whiplash? Haub School of Business.

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Conference Connect: Determining the Future of Specialty Pharmacy

Pharmaceutical Commerce

Related Content Bridging the Gap Between Strategy and Practice in IDN Partnerships Partha Anbil ; Kamini Anbil June 9th 2025 Article In order to succeed in today’s outcomes-driven healthcare landscape, pharmaceutical companies must move from traditional sales models to strategic, measurable partnerships with integrated delivery networks (IDNs).

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PPC Campaign Optimization for Pharma: Boosting ROI

Pharma Marketing Network

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. download a whitepaper, request a sample). So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?

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Understanding Recent Changes to 505(b)(2) Drugs and Reimbursement

Pharmacy Times

In 2022, based upon a complaint filed by a pharmaceutical company, CMS was asked to reevaluate the SSA section that establishes the J-code,” Soefje said. So, the pharmaceutical companies then pushed to get their 505(b)(2) drugs declared sole source,” Soefje said. “If This went into effect in January 2022.”