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Modern Pharma Marketing Challenges

Pharma Marketing Network

For starters, trust in pharmaceutical companies remains fragile. Scandals, misinformation, and aggressive drug pricing continue to erode confidence, even when products like Ozempic and DUPIXENT bring groundbreaking benefits. Even large pharmaceutical companies sometimes struggle to extract value from their tech stack.

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Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty

Pharma Marketing Network

For many pharmaceutical companies in 2025, the answer is clear: pivot aggressively toward digital. With geopolitical volatility sparking new tariff threats and mounting legislative scrutiny over pharmaceutical television ads, pharma digital ad spend is experiencing a noticeable surge.