December, 2024

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. In an industry where lives are at stake, creating compelling, compliant, and effective campaigns can feel like walking a tightrope.

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Opinion: The DEA’s 2025 quotas for opioids will leave seriously ill patients in pain

STAT

A woman sat in our emergency department in agonizing pain, feeling shaky, nauseous, and weak — drug withdrawal was setting in. But she wasn’t a “junkie” or even a recreational drug user. She was in her mid-60s with advanced cancer in her ovaries that had spread to her abdomen, causing unbearable pain. She was my patient — let’s call her Teresa.

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Understanding the Regulatory Environment in Japan for Generic Drug Development

Drug Patent Watch

The regulatory environment in Japan for generic drug development is complex and has undergone significant changes in recent years. This article aims to provide a comprehensive overview of the key aspects of the regulatory framework, highlighting the requirements and challenges faced by pharmaceutical companies seeking to introduce generic drugs into the Japanese market.

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B&R drives adaptive manufacturing solutions in pharma production

Express Pharma

Revolutionising pharma the adaptive way Pharmaceutical manufacturing is undergoing a transformative development, driven by innovative technologies that enable right-first time (RFT) production and adaptive scaling to meet changing demands. By embracing smart manufacturing, the industry is addressing numerous challenges, allowing consumers to receive life-saving drugs more quickly and sustainably.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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New mass spectrometry Chapter could “revolutionise” biopharma quality assurance

European Pharmaceutical Review

New guidelines from the The US Pharmacopeia (USP) on mass spectrometry-based quantification of host cell protein (HCP) impurities in biologic drugs are available, as of 1 December. This follows an announcement by USP about its intent to revise General Chapter <1132.1> Residual Host Cell Protein Measurement in Biopharmaceuticals by Liquid Chromatography-Mass Spectrometry.

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Four in ten contractors warn their pharmacy may not survive the winter

The Pharmacist

Four in 10 pharmacy owners are worried that their business may not survive the winter, recent polling by Community Pharmacy England (CPE) suggests. Some 39% of contractors said they were 'very concerned' about their pharmacy business going into winter, warning that they were worried about having to close permanently. Meanwhile, 81% warned of longer waiting […] The post Four in ten contractors warn their pharmacy may not survive the winter appeared first on The Pharmacist.

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STAT+: Feds accuse CVS of filling ‘thousands’ of illicit opioid prescriptions

STAT

CVS Health was accused of contributing to a nationwide epidemic of opioid addiction and overdose by filling illegal opioid prescriptions and billing federal health insurance programs, according to a lawsuit unsealed Wednesday by the U.S. Department of Justice. The lawsuit alleged that, since October 2013, CVS knowingly filled prescriptions for “dangerous and excessive quantities” of controlled substances that lacked a legitimate medical purpose, were not valid, and were not issued

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Using FDA Product Specific Guidances (PSGs) as a Trigger for Generic Drug Development

Drug Patent Watch

Generic drugs play a crucial role in providing affordable healthcare options to millions of patients worldwide. One of the key tools that generic drug manufacturers rely on to navigate the complex regulatory environment is the FDA’s Product Specific Guidances (PSGs). These guidances serve as a roadmap for companies looking to develop generic versions of brand-name drugs, offering invaluable insights into the FDA’s expectations for demonstrating bioequivalence and ensuring product qua

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Eli Lilly’s Zepbound holds possibility to dominate obesity market

Express Pharma

It has been a year since the launch of Zepbound (tirzepatide) for obesity, and Eli Lillys competition with Novo Nordisk continues. Zepbounds superior efficacy and strategic market expansion suggest that the drug will dominate the obesity market, surpassing Novo Nordisks Wegovy (semaglutide), according to GlobalData. Recently, Eli Lilly announced the results from its SURMOUNT-5 trial, comparing Zepbound and Wegovys efficacy on equal grounds.

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Restoring regulatory excellence “central” to UK life science competitiveness

European Pharmaceutical Review

A new report, ‘ Enhancing the role of UK medicine regulation ’ by the Association of the British Pharmaceutical Industry (ABPI) explores the key role that regulatory excellence has in driving innovation and early treatment access for patients, as well bringing investment into the UK. It provides key recommendations aimed at rebuilding the UK’s world-class reputation in regulatory science, medicines’ development and licensing, driving economic growth, ensuring earlier patient access to innovative

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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'Concerning reports' of scam websites targeting weight loss and other shortage meds

The Pharmacist

Fake online pharmacies are targeting vulnerable patients whose medicines are in short supply, including obesity drugs, ADHD medication and hormone replacement therapy (HRT), the Royal Pharmaceutical Society (RPS) has reported. The Medicines and Healthcare products Regulatory Agency (MHRA) said such fraudulent supply was the work of 'organised criminal gangs', while the General Pharmaceutical (GPhC) warned […] The post 'Concerning reports' of scam websites targeting weight loss an

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Customized Medication for Chronic Pain

Compounding Pharmacy of America

Chronic pain is a pervasive condition that affects millions of individuals worldwide, impacting their daily activities, emotional well-being, and overall quality of life. Traditional pain management strategies, often relying on over-the-counter medications or standard prescriptions, can fall short in providing effective relief or avoiding undesirable side effects.

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‘I want help’: Behind bars, pleas for addiction medications often go nowhere

STAT

James Mannion knew what he needed. For nine months, while incarcerated in a county jail in Portland, Maine, he pleaded for a medication called buprenorphine. Mannion, a barber, recreational fisherman, and father of two, was once a regular heroin user, but had used the medication to eliminate the cravings and withdrawal he experienced whenever he tried to quit opioids cold turkey.

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The Role of Artificial Intelligence (AI) and Machine Learning (ML) in Drug Repurposing

Drug Patent Watch

In the ever-evolving landscape of pharmaceutical research and development, a revolutionary force is reshaping the way we approach drug discovery and repurposing. This force is none other than Artificial Intelligence (AI) and Machine Learning (ML).

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Operating losses of e-pharmacies seen falling below 10 per cent next fiscal

Express Pharma

Indias online pharmacy sector is on course to reduce operating losses (1) to below 10 per cent next fiscal from over 30 per cent in fiscal 2023, by sharpening focus on high-margin product segments and operational efficiencies. Cash losses, though on the decline, will continue for the next two fiscals due to high operational costs and intense competition.

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Labelling of Dispensed Medicine

RX Note

Introduction Guide to Good Dispensing Practice, 2016 is developed to ensure that medicines are dispensed in accordance with the laws and guidelines in both government and private health care facilities in Malaysia. Labelling Requirements A ll dispensed medicine should be labelled according to the requirement stated by the law. Regulation 12 of Poisons Regulations 1952 Regulation 28 of Poisons (Psychotropic Substances) Regulations 1989 Label should contain Name, address and contact number of hosp

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A single digital prescribing record could reduce medication errors 'by between 10% and 50%'

The Pharmacist

A single digital prescribing record across healthcare settings in England could reduce medication errors by between 10% and 50%, leading to between 18,000 and 913,000 fewer errors, between 3,000 and 15,800 fewer people experiencing harm and saving four to 22 lives annually, researchers have suggested. An integrated system has the potential to save time for […] The post A single digital prescribing record could reduce medication errors 'by between 10% and 50%' appeared first on Th

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Seasonal Allergies vs. Cold: How to Tell the Difference and Find Relief

Community Pharmacy

Seasonal allergies effect over 25% of people annually, and most experience some form of the common cold at some point as well, especially in the fall and winter seasons. The two have many similarities in symptoms, but by knowing what to look for thats unique to each, you can then create a plan to offset their effects and return quickly to full health and relief.

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Position Your Pharmacy for Expansion

Speaker: Chris Antypas and Josh Halladay

Access to limited distribution drugs and payer contracts are key to pharmacy expansion. But how do you prepare your operations to take the next step? Meaningful data: Collect and share clinical data regarding outcomes, utilization, and more Reporting: Limited distribution models require efficient tracking and reporting systems Workflows: Align workflows with specific pharma and payer contractual requirements For in-depth, expert insights on pharmacy expansion, watch this webinar from Inovalon.

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STAT+: Pharmalittle: We’re reading about the end of a Lilly drug shortage, a Novo obesity trial disappointment, and more

STAT

And so, another working week will soon draw to a close. Not a moment too soon, yes? This is, you may recall, our treasured signal to daydream about weekend plans. Our agenda is still shaping up, but we do foresee a few developments, such as promenading the official mascots, hanging with one of our short people, and escorting Mrs. Pharmalot to a house party or two.

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India’s Growing Importance in Generic Drug API Manufacturing

Drug Patent Watch

India has long been recognized as a significant player in the global pharmaceutical industry, particularly in the production of generic drugs. The country’s pharmaceutical sector has experienced substantial growth over the years, driven by both domestic and international demand for affordable and high-quality medicines. This article delves into India’s growing importance in generic drug API manufacturing, highlighting the key factors contributing to its success and the challenges it

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Bridging the gap between pharmaceutical research and market application: The role of universities for students

Express Pharma

The pharmaceutical industry is vital to healthcare, fostering innovation for life-saving medications and therapies. However, the journey from research to market application is complex, creating a gap between discoveries and their practical use in patient care. In this context, universities play a crucial role by equipping students with the skills and knowledge needed to translate pharmaceutical research into real-world applications.

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Episode 981: Tranexamic Acid to Control Iatrogenic Bleeding During Flexible Bronchoscopy

Pharmacy Joe

In this episode, Ill discuss tranexamic acid for controlling iatrogenic bleeding during flexible bronchoscopy. Subscribe on iTunes , Android , or Stitcher While pharmacists are not typically present when a bronchoscopy takes place, medications are involved both to help the patient tolerate the procedure and to address issues that come up as a result of the procedure.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Award winner calls on government to stop ‘abandoning’ pharmacy

The Pharmacist

A superintendent pharmacist who has been recognised for saving a womans life says he wished the government better understood the impact the community pharmacy sector makes and stopped taking it for granted. Mohsin Raza, director of operations for Wellbeing Pharmacy, picked up a prestigious patient safety award at the annual Independent Pharmacies Association (IPA) awards […] The post Award winner calls on government to stop abandoning pharmacy appeared first on The Pharmacist.

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Pharma Horizons: Sustainability

European Pharmaceutical Review

This report delves into the latest developments in sustainability impacting the pharmaceutical sector today. Inside, articles explore current key topics including regulation, manufacturing, green chemistry, digitalisation and clinical trials. Stay up to date with the latest developments in sustainability including articles on: The key regulatory frameworks impacting the pharmaceutical industry and the challenges and opportunities around their implementation How digitalisation can transform and

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STAT+: Eli Lilly strikes Zepbound deal with Ro, amid questions about future of compounded GLP-1s

STAT

Eli Lilly, which has been directing patients to various telehealth sites as it sells its blockbuster obesity medication Zepbound, is broadening its reach, announcing a partnership Wednesday with major telehealth platform Ro Health. Under the new agreement, patients will be able to order vials of Zepbound through Ro’s app. Previously, Lilly had only made these vials, which are priced lower than its injectable pens, available to patients with prescriptions ordering directly through an onlin

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Pharmacognosy and Drug Patents: Unveiling Nature’s Medicinal Treasures

Drug Patent Watch

In the vast realm of pharmaceutical research and development, there’s a fascinating intersection between ancient wisdom and modern science. This intersection is where pharmacognosy meets drug patents, creating a unique landscape that shapes the future of medicine. But what exactly is pharmacognosy, and how does it relate to the complex world of drug patents?

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Enhance Healthcare Efficiency With Top Payroll & HCM Services

Running a healthcare facility requires precision and care, not just for patients but also for your staff. Our guide, "A Buyer’s Guide to Payroll & HCM Services," helps healthcare providers choose the best provider. Efficient payroll management ensures timely, accurate payments, critical for maintaining staff morale and trust. Compliance support helps navigate complex healthcare regulations and avoid costly fines.

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3D printing technique could eliminate animal testing in drug development

Express Pharma

A new study utilising a 3D printing technique to produce tiny human blood vessel structures may pave the way for replacing animals in drug testing. Published in Angewandte Chemie , the research demonstrates the creation of microvasculature—small vessels crucial for tissue health—measuring just 70 micrometres, thinner than a human hair. The method, called PRINCESS (PRINting Cell Embedded Sacrificial Strategy), uses a DNA hydrogel as a biolubricant, enabling the successful printing of the smallest

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Episode 979: Does aspiration pneumonia require different antibiotics than community acquired pneumonia?

Pharmacy Joe

In this episode, I’ll discuss why the CAP guidelines do not recommend treating most cases of suspected aspiration pneumonia with broadening antibiotic therapy. Episode 979: Does aspiration pneumonia require different antibiotics than community acquired pneumonia? Subscribe on iTunes , Android , or Stitcher Broadening therapy in community-acquired pneumonia to cover potential anaerobes in the case of suspected aspiration pneumonia is a common occurrence.

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Half of adults struggle to access trusted health information

The Pharmacist

Around half of adults in the UK struggle to access trusted health information, according to a new report. The study, published by the Patient Information Forum (PIF) and Ipsos,called Knowledge is Power, found that 53% of people felt they could trust the health information they found offline, with 45% saying they could trust the information […] The post Half of adults struggle to access trusted health information appeared first on The Pharmacist.

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Brand Name Search

RX Note

Introduction Consumers from private hospitals and clinics are provided with a huge range of brand choices , being it original or generic brand. However, some might prefer to use only the brand recommended by their family doctor. A customer may walk into your community pharmacy, requesting a brand that you unheard of before, such as Vocinti or "Cezti".

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5 Reasons to Upgrade Your Pharmacy Management Software

Are you still using workarounds to manage your daily operations? To achieve peak performance, it's time to explore other options for specialty and infusion pharmacy software. Streamline pharmacy operations and improve clinical performance with automated processing, real-time data exchange, and electronic decision support. Download this helpful infographic to: Drive efficiency and patient adherence from referral receipt to delivery and ongoing care – all with our Pharmacy Cloud.