Pharma Marketing Network
MARCH 13, 2025
Table of Contents Understanding the Role of AI in Pharma Marketing Key Benefits of AI Integration in Pharma Marketing AI-Powered Strategies for Pharma Marketers Overcoming Challenges in AI Adoption Understanding the Role of AI in Pharma Marketing The pharmaceutical industry is undergoing a digital transformation, and AI in pharma marketing is at the forefront of this evolution.
STAT
MARCH 10, 2025
In the world of nutrition research, dairy is neither hero nor villain. It contains important nutrients like protein and calcium. Yet full-fat dairy also contains relatively high levels of saturated fat, which has been linked to increased levels of harmful LDL cholesterol and greater risk of stroke and heart disease. These complexities mean many health providers aim for nuance in how they talk about dairy, avoiding the full-throated endorsements they might give to leafy greens or legumes while di
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The Pharmacist
MARCH 13, 2025
NHS England (NHSE) will be scrapped and brought back into the Department of Health and Social Care (DHSC) 'to put an end to the duplication resulting from two organisations doing the same job', the government has said today. Prime Minister Sir Kier Starmer set out major reforms today, which will include the dissolution of NHSE […] The post NHS England to be scrapped with funding 'reinvested into frontline services' appeared first on The Pharmacist.
PharmaVoice
MARCH 10, 2025
Familiar foes in the industry have claimed a slew of jobs in recent months.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
PhRMA
MARCH 12, 2025
Health care practitioners (HCPs), and patients too, are sounding the alarm on unnecessary barriers in the system that can negatively impact patients’ access to quality care according to a new survey of HCPs and patients. Specifically, HCPs raised concerns over how pharmacy benefit managers (PBMs) and insurers inappropriately use utilization management tools, like prior authorization, to deny or delay care, ultimately harming the patient and impacting patient access to care.
Pharmacist Digest brings together the best content for pharmacists from the widest variety of industry thought leaders.
The Pharmacist
MARCH 13, 2025
Money to develop IT systems to support the roll-out of Pharmacy First was 'not well spent', pharmacist and MP Sadik Al-Hassan has suggested. The Labour MP for North Somerset was speaking at a roundtable focusing on community pharmacy technology in parliament yesterday when he was asked by The Pharmacist for his views on the IT […] The post Pharmacy First IT funding 'not well spent', says pharmacist MP appeared first on The Pharmacist.
PharmaVoice
MARCH 10, 2025
Experts say cost and other barriers present challenges to returning to U.S. shores.
Drug Patent Watch
MARCH 12, 2025
The Unseen Heroes of Generic Drugs: Stability Testing 101 As a consumer, have you ever stopped to think about the rigorous process that goes into bringing a generic version of your favorite medication to market? It's not just a matter of copying a formula and slapping a new label on it. Behind the scenes, generic drug manufacturers are working tirelessly to ensure that their products are safe, effective, and identical to their branded counterparts.
STAT
MARCH 13, 2025
In May 2024, the Massachusetts Department of Public Health released a troubling report on a cluster of HIV infections, with more than 200 new cases since 2018 attributable to injection drug use in the Boston region. These findings have national implications: Similar HIV outbreaks have been described nationwide during the overdose crisis, including in West Virginia , Indiana , and Ohio.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
The Pharmacist
MARCH 13, 2025
A daily pill has been approved by NICE for treating some women with endometriosis after initially being rejected. It is estimated around 1,000 patients a year will be able to access the treatment called relugolixestradiolnorethisterone (also known as relugolix combination therapy or Ryeqo). The turnaround from NICE came after the company provided new evidence on […] The post NICE approves daily pill for endometriosis where other treatments have failed appeared first on The Pharmacist.
PharmaVoice
MARCH 13, 2025
HHS head Robert F. Kennedy Jr. has long been an opponent of pharma influence in government. U.S. lawmakers are asking whether unofficial Mar-a-Lago meetings point to a change of heart.
Express Pharma
MARCH 13, 2025
H.E.L Group, a global developer and manufacturer of laboratory tools for process optimisation, safety, and scale-up, has entered into a research agreement with the Institute of Chemical Technology (ICT) in Mumbai. The three-year strategic alliance aims to advance process safety in the chemical synthesis industry. The collaboration will focus on H.E.Ls Process Safety Hub alongside ICT Mumbais academic and research expertise in chemical sciences, engineering, and related fields.
STAT
MARCH 13, 2025
A new biotech is raising money to develop a drug believed to be capable of starving cancer cells, based on research out of lauded cancer researcher Bert Vogelstein’s lab. The Boston-based company, Cage Pharma, has already received funding from Catalio Capital Management and hopes to raise up to $35 million in a Series A round, according to a person with knowledge of the company’s plans.
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Pharma Marketing Network
MARCH 12, 2025
Table of Contents Why Keyword Research for PPC Matters in Pharma Marketing Understanding Pharma-Specific PPC Challenges Best Practices for Pharma Keyword Research Optimizing PPC Campaigns for Compliance and ROI Why Keyword Research for PPC Matters in Pharma Marketing Keyword research for PPC is the foundation of any successful pharma marketing strategy.
PharmaVoice
MARCH 11, 2025
Emalex Biosciences is full steam ahead with a targeted 2026 approval and launch for its novel drug.
The Pharmacist
MARCH 13, 2025
Community pharmacy leaders have expressed hope that the government's decision to abolish NHS England (NHSE) will mean more funding can be redirected to community pharmacy. Meanwhile, the sector's negotiator has pledged to work with 'whatever new structures and teams' are in place, while continuing to be 'fully focused' on current funding negotiations.
STAT
MARCH 13, 2025
This was supposed to be the year of biotech’s comeback. At least that was the hope of many in the sector who started 2025 pointing to scientific advances and falling interest rates. Some foresaw a pickup in buyouts and initial public offerings, rewarding investors in the highly risky and cyclical business of bringing drugs to market. But three months into the new year, the mood has soured and the outlook has clouded as a cyclone of threats and unknowns gathers speed.
Speaker: Chris Antypas and Josh Halladay
Access to limited distribution drugs and payer contracts are key to pharmacy expansion. But how do you prepare your operations to take the next step? Meaningful data: Collect and share clinical data regarding outcomes, utilization, and more Reporting: Limited distribution models require efficient tracking and reporting systems Workflows: Align workflows with specific pharma and payer contractual requirements For in-depth, expert insights on pharmacy expansion, watch this webinar from Inovalon.
Express Pharma
MARCH 13, 2025
A recent study published in Springer Medizin has identified insulinoma-associated protein 2 autoantibody (IA-2A) positivity as a significant biomarker for disease progression in individuals at risk of type 1 diabetes (T1D). The findings are particularly relevant as the T1D market undergoes a transformation driven by advancements in predictive diagnostics and disease-modifying therapies.
PharmaVoice
MARCH 13, 2025
The pharma giant announced a new partnership with BridGene Biosciences that will use its IMTAC platform for drug discovery.
Pharma Marketing Network
MARCH 13, 2025
Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives. If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement.
STAT
MARCH 10, 2025
A U.K. industry trade group is due to lift a rare two-year suspension of Novo Nordisk over “serious breaches” promoting an obesity drug, but some academics are raising questions about the extent to which the public will know if the company has substantively changed its business practices. The two-year suspension was issued on March 16, 2023, by the Association of British Pharmaceutical Industry after receiving a complaint alleging the company sponsored courses on weight management
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Express Pharma
MARCH 12, 2025
Switzerland-based Tenthpin Management Consultants has announced the launch of Tenthpin AI Labs (TAIL) in Hyderabad, creating a Global Centre of Excellence for AI-driven transformation in the Life Sciences sector. TAIL aims to help pharmaceutical, MedTech, biotech, and research organisations differentiate between AI hype and real value. By leveraging India’s technology talent and Hyderabads position as a life sciences hub, Tenthpin seeks to accelerate AI adoption across the drug life cycle,
Pharmaceutical Business Review
MARCH 13, 2025
This initiative is stated to be a part of the company’s Phase I contract development and manufacturing organisation (CDMO) growth strategy. In response to the growing need for dependable production in the US, the expanded facility will help the company to enhance capacity for suspension, liquid, semi-solid, as well as suppository drug products.
Pharma Marketing Network
MARCH 8, 2025
Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. What makes a pharma landing page effective?
STAT
MARCH 12, 2025
Tuesday marked the fifth anniversary of the World Health Organization declaring Covid-19 a global pandemic. For science writer Carl Zimmer, a columnist for the New York Times, covering Covid meant “watching [scientists] figuring out this disease in real time.” Notably, “there were a lot of mysteries about it. I was really struck as, as others were, by how strange it was that, that the just a fundamental question of how Covid spread was so unclear and was leading to so much a
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Running a healthcare facility requires precision and care, not just for patients but also for your staff. Our guide, "A Buyer’s Guide to Payroll & HCM Services," helps healthcare providers choose the best provider. Efficient payroll management ensures timely, accurate payments, critical for maintaining staff morale and trust. Compliance support helps navigate complex healthcare regulations and avoid costly fines.
Express Pharma
MARCH 12, 2025
The Indian Pharmaceutical Alliance (IPA) questions the reliance on the US Food and Drug Administration (FDA) Adverse Event Reporting System (FAERS) in the Ohio State University report titled, Are All Generic Drugs Created Equal? An Empirical Analysis of Generic Drug Manufacturing Location and Serious Drug Adverse Events. IPA stated that FAERS data captures associations between drugs and adverse events but does not establish causation.
Pharma Times
MARCH 12, 2025
Phase 2a TREE study assesses safety and efficacy of leriglitazone
Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?
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