HIPAA Information Pharmaceutical Companies 
Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. 70% of HCPs use digital platforms for medical research and education.
Pharma Marketing Network
MARCH 19, 2025
Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
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Pharma Marketing Network
MARCH 20, 2025
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.
Pharma Marketing Network
APRIL 16, 2025
Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. By working with HIPAA-compliant partners, anonymizing patient data, and obtaining consent for data collection and usage.
Pharma Marketing Network
APRIL 24, 2025
According to McKinsey, 70% of pharmaceutical companies now use AI in marketing workflows. This feedback loop informs campaign pivots and identifies advocacy opportunities. With proper encryption, consent flows, and HIPAA compliance, AI tools can be used in patient-facing applications safely.
Pharma Marketing Network
JUNE 27, 2025
Email recipients want relevant and valuable information – not just promotional content. Personalization and Compliance in Modern Email Marketing Regulations in the pharmaceutical industry require marketers to walk a fine line between engagement and compliance. In today’s highly competitive landscape, inbox fatigue is real.
Pharmaceutical Technology
JUNE 5, 2023
Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. There is also a debate as to how genomic information should be protected,” he adds.
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