Pharma Marketing Network

MARCH 19, 2025

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Pharma brands must ensure their social media practices follow FDA, HIPAA, and GDPR regulations to maintain ethical marketing standards.

HIPAA 52

HIPAA Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

NOVEMBER 7, 2024

Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. If it’s purely promotional, you’ve lost them. Always aim to provide value.

HIPAA 52

HIPAA Communication Diabetes 52

Pharma Marketing Network

APRIL 25, 2025

From GDPR to HIPAA, integrating privacy-first strategies will not only protect your brand but enhance consumer trust. Through webinars, podcasts, personalized newsletters, and advisory boards, maintain a continuous dialogue with your network. Nurture with Continuous Engagement Relationships cannot be transactional.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

APRIL 4, 2025

Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. Digital referral solutions are also on the rise. Lastly, building trust is a long game.

HIPAA 52

HIPAA Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

APRIL 16, 2025

Behavioral and Intent Data Data from search behavior, content consumption, webinar participation, and online forum interactions (including platforms like Pharma Marketing Network ) reveal where an HCP or patient is in their decision journey. This real-time insight helps tailor messaging dynamically.

HIPAA 59

HIPAA Documentation Pharmaceutical Companies Pharmaceutical Companies 59

Pharma Marketing Network

APRIL 25, 2025

Whether a physician sees a journal ad, a webinar invite, or a reps email, the messaging must be complementary and clearly linked to the brands positioning. Traditional Marketing Unlike siloed traditional marketing tactics, IMC focuses on delivering a consistent message with a unified voice.

Communication 59

Communication HIPAA Pharmaceutical Companies Pharmaceutical Companies 59

Pharma Marketing Network

MAY 21, 2025

Educational Content That Builds Trust White papers, webinars, CME-accredited courses, and disease-state guides work exceptionally well when the goal is to offer value in exchange for contact information. Use opt-in consent language that aligns with GDPR and HIPAA. However, this content must go beyond surface-level education.

HIPAA 52

HIPAA Biosimilars 52

Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. webinar sign-ups or prescription inquiries). Lead generation (measured by webinar sign-ups or whitepaper downloads). Cost-Per-Click (CPC) to manage ad spend efficiently.

HIPAA 52

HIPAA 52

Pharma Marketing Network

JUNE 2, 2025

The continued rise of privacy regulationssuch as HIPAA, GDPR, and new U.S. Interactive webinars, on-demand training, and live polling during virtual advisory boards help gather real-world insights while educating. They use anonymized data, contextual targeting, and consent-driven design to comply with HIPAA, GDPR, and similar laws.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

HIPAA 52

HIPAA Diabetes Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. GDPR and HIPAA Compliance Explicit consent is required before sending promotional emails (opt-in only). Ideal: 2-5% CTR ).

HIPAA 72

HIPAA Diabetes Labelling Communication 72

Pharma Marketing Network

APRIL 23, 2025

Personalization Without Violating Privacy Pharma marketers face a unique challengehow to deliver customized content without compromising patient data or running afoul of HIPAA and GDPR regulations. Email newsletters, LinkedIn, medical journals, webinars, and in-office detailing remain effectiveespecially when tailored with clinical insights.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

MARCH 3, 2025

Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. CRO best practices for patient engagement include: Clearly stating HIPAA compliance and data privacy policies. This content is not medical advice.

HIPAA 52

HIPAA Dosage Diabetes 52

Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

FEBRUARY 5, 2025

Host webinars and thought leadership discussions to showcase expertise. HIPAA and GDPR laws protecting patient privacy. The biggest risks involve misleading claims, unapproved user comments, and privacy violations (HIPAA/GDPR compliance issues). Connect with key opinion leaders (KOLs) and medical influencers.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

FEBRUARY 27, 2025

For example, a PPC ad campaign for a new multiple sclerosis (MS) treatment can drive HCP registrations for a webinar within days , while organic search may take months to gain traction. Compliance-Ready Ad Strategies Pharma PPC campaigns must comply with FDA, HIPAA, and Googles healthcare advertising policies.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

JANUARY 9, 2025

Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. Following GDPR and HIPAA guidelines safeguards both your company and your audience. Predictive analytics can even forecast the success of a marketing campaign before it launches.

HIPAA 52

HIPAA Process Improvement Communication Diabetes 52

Pharma Marketing Network

JANUARY 9, 2025

Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions.

HIPAA 52

HIPAA Communication Diabetes 52

Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Specializations: A cardiologist may respond differently to marketing for a heart failure treatment than a general practitioner.

HIPAA 52

HIPAA Diabetes Communication 52

Putting Patients First Blog

JULY 2, 2024

Clarify What Information is Sought from Speakers Report on Data Utilization Host Educational Webinars Before Listening Sessions Market as Stakeholder Listening Sessions if They Have Broader Representation Improve the Structure of the Listening Sessions. Finally, we encourage CMS to consider a longer time horizon for the submission of data.

Drug Pricing 52

Drug Pricing Insurance Coverage and Processing Labelling HIPAA 52

FDA Law Blog: Biosimilars

MAY 26, 2025

Hull & JP Ellison At our webinar earlier this month, we talked about Administration priorities as they relate to the FDC Act and noted that we expect much to remain the same with respect to enforcement. By Andrew J.

Labelling 59

Labelling HIPAA Documentation Immunity 59