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NHC Submits Comments on CMS’ Proposed Rule on Marketplace Integrity and Affordability

Putting Patients First Blog

While we recognize CMS intent to strengthen program integrity and reduce fraud, we are deeply concerned that several provisions in this rule will create obstacles to coverage, increase out-of-pocket costs, and disproportionately impact vulnerable populations.

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How Has Display Advertising Changed in Pharma Marketing?

Pharma Marketing Network

Today, display campaigns can be personalized based on geography, prescription behavior, specialty, and even insurance coverage. For example, a campaign for Trulicity may display formulary-specific messages to endocrinologists based on state Medicaid coverage. Pharma marketers no longer guess who’s seeing their messages.

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AI-driven drug discovery, precision medicine, and sustainable manufacturing can redefine the pharma industry

Express Pharma

On the global stage, AI and Machine Learning (ML) drove drug discovery and process optimisation, especially as large-scale pharma companies adopted AI for precision medicine. Building sophisticated laboratories, recruiting scientific talent, and collaborating with global research institutions are essential steps in this process.

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Implications of RFK Jr.’s CDC Vaccine Committee Overhaul for the Pharmaceutical Industry

PharmaTech

It provides evidence-based recommendations on the use of vaccines for children and adults, informs decisions about insurance coverage, and helps determine eligibility for publicly funded programs such as Vaccines for Children (VFC). ACIP plays a foundational role in shaping immunization policy in the US.

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Flu Vaccines Are a Go

Pharmacy Times

Community pharmacies, as trusted vaccination providers, must stay informed about ACIP proceedings and public discussions to address emerging patient inquiries effectively. ACIP's recommendations are increasingly significant for pharmacies, influencing vaccination planning, billing, and patient care activities.

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UK enacts law to decentralise manufacture of personalised treatments

Pharmaceutical Technology

The MHRA has recognised that some practices are better with more flexibility, and that in a technology-enabled world which allows better training, information and communication, flexibility can be enabled without compromising safety. Cell & Gene Therapy coverage on Pharmaceutical Technology is supported by Cytiva.

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Bolstering Health Technology Assessment With the Help of AI

Pharmaceutical Commerce

Artificial intelligence addresses key limitations of traditional health technology assessments—such as data gaps and time-intensive processes—through automation, real-time data integration, and advanced predictive modeling, leading to faster and more informed decisions.