Remove tag customer-feedback
article thumbnail

3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”.

article thumbnail

Top Commercial Benefits of Modular Approach

Viseven

Metadata tagging allows searching for a needed piece of delivery faster and easier than usual research on the content subject. The modules give you consistency in content management system and customer journey. Resource spending reduction. The speed of modular content creation and content reuse increases in a few times. MLR review.