Remove tag generative-ai
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GLP-1 roadblocks: Discontinuation rates soar as insurers clamp down

PharmaVoice

Published July 7, 2025 Amy Baxter Staff Reporter post share post print email license stock via Getty Images Listen to the article 6 min This audio is auto-generated. is quite high" Sam Faycurry CEO, Fay Pharmas with next-generation drugs under development are also running into this problem. Please let us know if you have feedback.

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Indegene collaborates with Microsoft to promote use of GenAI in global life sciences companies

Express Pharma

Indegene announced a strategic collaboration with Microsoft to empower global life sciences companies to scale up the adoption of purpose-built, enterprise-grade Generative AI services, thereby driving faster innovation at scale.

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IBM sells off large parts of Watson Health business

pharmaphorum

IBM said the sell-off is tagged as “a clear next step” as it focuses on its platform-based hybrid cloud and artificial intelligence strategy, but it’s no secret that Watson Health has failed to live up to its early promise. IBM’s step back from health comes as tech rivals are still piling into the sector.

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Top AI Tools for Pharma Marketers: Boosting Compliance, Content, and Customer Engagement

Pharma Marketing Network

AI is no longer a novelty in pharma marketingits becoming a necessity. With the rising pressure to deliver compliant, engaging, and scalable campaigns, pharma marketers are turning to AI tools to streamline content creation, refine HCP targeting, and stay ahead of digital innovation. However, AI is helping close that gap.

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How Can Marketers Track Inbound AI Search Traffic?

Pharma Marketing Network

AI is rapidly transforming the digital marketing landscape, and nowhere is this more evident than in the evolution of search behavior. With tools like ChatGPT, Bing Copilot, and Googles AI Overviews influencing how users discover and engage with content, pharma marketers are being challenged to rethink traditional metrics.

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Generative AI with Google Lens to detect counterfeits in pharma

Express Pharma

Combining generative AI and image recognition is probably the answer. With the use of Google Lens and Generative Artificial Intelligence (AI) technology, a complex system for assessing photo metadata (Photo Meta Data) on pharma packaging and verifying the authenticity in real time. System requirements a.

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Owkin taps Linux Foundation to open-source its AI learning software

pharmaphorum

Instead, an AI learned from each of the company’s datasets in turn, retaining no actual data but lots of aggregate impressions. The results of the collaboration were announced earlier this year, showing that the collaboratively trained AI outperformed single-partner models on multiple axes.