Pharma Marketing Network

JUNE 5, 2025

In 2025, the pharmaceutical industry is undergoing a digital revolution, and programmatic advertising is at the heart of it. In 2025, the use of artificial intelligence and machine learning has significantly advanced audience segmentation. For HCP campaigns, dynamic creative optimization (DCO) is widely used.

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Pharma Marketing Network

APRIL 25, 2025

As pharmaceutical brands face an unprecedented wave of digital transformation, strategic innovation, and shifting regulatory landscapes in 2025, optimizing your network has never been more critical. From GDPR to HIPAA, integrating privacy-first strategies will not only protect your brand but enhance consumer trust.

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Pharma Marketing Network

APRIL 21, 2025

But are these campaigns truly worth the investment in 2025’s competitive and compliance-heavy landscape? However, in 2025, the digital transformation continues to accelerate. Conclusion In 2025, email marketing campaigns are no longer optionalthey’re essential. What tools help optimize email marketing campaigns?

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Pharma Marketing Network

MARCH 24, 2025

Second, data privacy regulations like HIPAA, GDPR, and updates to third-party cookie policies are pushing marketers to invest in first-party data and secure platforms. What skills should pharma marketing teams develop in 2025? According to recent industry insights, 70% of HCPs prefer digital touchpoints over traditional rep visits.

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Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? Data Privacy and Compliance Challenges Data privacy is one of the most pressing concerns in 2025, especially with new regulations being enacted globally.

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Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. In 2025, digital channels dominate marketing strategies as companies shift from traditional campaigns to online platforms. What are the biggest challenges in pharma marketing in 2025?

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Pharma Marketing Network

APRIL 10, 2025

It means using data responsibly to tailor content, recommend resources, and support adherenceall while complying with HIPAA and other healthcare regulations. The post Digital Marketing Strategies Pharma Marketers Should Prioritize in 2025 appeared first on Pharma Marketing Network.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. As we move towards 2025, regulatory bodies are increasingly focusing on transparency, patient privacy, and ethical marketing practices.

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Pharma Marketing Network

MAY 21, 2025

Use opt-in consent language that aligns with GDPR and HIPAA. Conclusion In 2025, Lead Gen in pharma marketing is less about forms and more about frameworks. AI can assist in targeting and content optimization, but all outputs must be MLR-reviewed and HIPAA-compliant. Ensure that all gated assets are pre-cleared by legal teams.

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Pharma Marketing Network

MAY 22, 2025

But in 2025, the AI is Changing Pharma Marketing. In 2025, brand managers who cant interpret or apply AI-driven insights risk falling behind. Brands must use pre-approved content, document decision-making, and ensure HIPAA-compliant targeting practices. The shift from descriptive to predictive is happening quickly.

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Pharma Marketing Network

MAY 9, 2025

Healthcare advertising in 2025 must be: Contextual: Ads should meet the user at the right moment with the right message. Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Its heavily regulated, audience-specific, and must be compliant with laws like HIPAA and FDA guidance.

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Pharma Marketing Network

APRIL 17, 2025

For many pharmaceutical companies in 2025, the answer is clear: pivot aggressively toward digital. This article explores why digital investment is escalating, how new platforms and targeting capabilities are reshaping messaging, and what pharma marketers should consider as they navigate the shifting terrain of 2025.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition.

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Pharma Marketing Network

APRIL 23, 2025

Introduction In 2025, the pharmaceutical industry finds itself in the midst of a digital transformation, where trust and personalization are more important than ever. Pharma brands are no longer competing solely on productstheyre competing on relationships.

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Pharma Marketing Network

MARCH 20, 2025

This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond. Regulatory frameworks such as HIPAA, GDPR, and FDA guidelines dictate how pharmaceutical brands can advertise and engage with healthcare professionals (HCPs) and patients.

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Viseven

MARCH 6, 2023

billion by 2025 , with a compound annual growth rate (CAGR) growth of more than 9%. Such sensitive data inside healthcare CRM software should be stored according to HIPAA compliance. Such a massive number of patients require a more advanced approach regarding patient relationships and how to manage them. Let’s go.

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Viseven

JULY 16, 2024

According to the Deloitte report , the volume of health data rose by 40% between 2010 and 2020 and is predicted to climb even higher by 23% by 2025. Our solutions comply with GDPR, HIPAA, and numerous other industry standards. Pharma companies deal with enormous amounts of health data.

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FDA Law Blog: Biosimilars

MAY 26, 2025

The political battle went into gear on January 28, 2025, with an Executive Order titled Protecting Children from Chemical and Surgical Mutilation. The EO and DOJ memo were followed by a May 1, 2025 announcement of a report from the U.S. The gray box at the top of the document at this link shows the change in position.

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