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Union Budget 2025-26: A roadmap for India’s pharmaceutical leadership

Express Pharma

The Union Budget 2025-26 represents an opportunity for India to recalibrate policies that will drive the pharmaceutical sector forward as it approaches significant economic and industrial growth. India’s pharmaceutical industry is poised for transformative growth thanks to its ability to supply affordable medicines worldwide.

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Leadership evolution in India’s pharmaceutical sector in 2025- Driving global growth and innovation

Express Pharma

Continued strategic focus on North America: US market accounts for anywhere between 30 per cent to 60 per cent of annual revenues for Leading Pharmaceutical companies in India. Companies will continue to acquire leadership capabilities with focus on these markets.

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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Why is healthcare ad budgeting increasing in 2025? How does AI impact pharma marketing?

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Key Trends Reshaping Pharmaceutical Market Access in 2025

Pharma Leaders

In a rapidly transforming pharmaceutical landscape, securing market access remains paramount. Looking ahead in 2025, several pivotal trends are set to redefine strategies for manufacturers and industry stakeholders. Source: Pharm Exec , January 31, 2025

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Why 2025 Will Be a Breakout Year for Pharma Marketing Innovation

Pharma Marketing Network

Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations. This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead.

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AI-Powered Pharma Marketing: What 2025 Has in Store

Pharma Marketing Network

Introduction Artificial Intelligence (AI) is no longer just a futuristic concept in pharmaceutical marketingits the present and future. In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. Is AI secure enough for patient engagement?

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. By 2025, pharmaceutical companies will need to adapt and innovate to remain competitive and effectively reach their target audiences.