Remove tag generative-ai
article thumbnail

Pharma Marketing AI: Doing More With More

Pharma Marketing Network

Today, Pharma Marketing AI empowers teams to do more—with more data, more channels, and more personalization. AI tools, once reserved for big tech, are now fueling pharmaceutical innovation in ways previously unimaginable. Even at the campaign planning stage, generative AI tools like ChatGPT or Copy.ai

article thumbnail

One Biosciences raises €15 million to advance single-cell oncology platform

Pharma Times

OneMap generates detailed functional profiles of patient tumours, helping guide treatment decisions, improve patient selection and optimise clinical trials. We believe clinical grade single cell profiling has the potential to catalyse the next generation of diagnostic and therapeutic advances.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Pharma Brands Are Using AI Overviews to Dominate Search in 2025

Pharma Marketing Network

The digital marketing playbook for pharma has undergone a seismic shift in 2025, driven largely by one of the most disruptive forces in search: AI Overviews. But what exactly does it mean to “rank” when AI is summarizing your content? Although AI Overviews are still evolving, their influence is undeniable.

article thumbnail

Optimizing Marketing Campaigns for AI Search

Pharma Marketing Network

AI Search is transforming the digital marketing landscape—particularly in regulated industries like pharmaceuticals. Traditional keyword-based search still matters, but now AI prioritizes context, user intent, and semantic relationships. Moreover, pharma campaigns must now anticipate how AI models synthesize answers.

article thumbnail

How eWizard’s July Release Transforms Pharma Content Workflows 

Viseven

eVa AI Agent: Scaling Compliant, Tailored Content with One Tool Only eVa artificial intelligence (AI)-powered agent is designed to help pharma marketers create value, not just content. eVa agent makes production easy by generating templates, so you can drop in your content and stay on-brand.

article thumbnail

GLP-1 roadblocks: Discontinuation rates soar as insurers clamp down

PharmaVoice

Published July 7, 2025 Amy Baxter Staff Reporter post share post print email license stock via Getty Images Listen to the article 6 min This audio is auto-generated. is quite high" Sam Faycurry CEO, Fay Pharmas with next-generation drugs under development are also running into this problem. Please let us know if you have feedback.

article thumbnail

Do White Papers Still Work in Pharma Marketing?

Pharma Marketing Network

In a world of podcasts , reels, and AI-written content, its fair to ask: are white papers still pulling their weight in pharma marketing? Pharma marketers today use them not only to establish thought leadership but also to build trust, educate HCPs, and generate quality leads in a privacy-compliant way. Typically 48 pages.