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STAT+: As AI in health care proliferates, so do legal questions concerning its use

STAT

  One of the speakers, Christopher Longhurst, chief clinical and innovation officer at UC San Diego Health, just published an article calling on clinicians to disclose to patients any time generative AI is used in their communications. “We just think that’s the right thing to do,” he said. 

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STAT+: U.K. lawmaker wants regulators to probe pharma companies over ‘misleading’ Covid-19 vaccines statements

STAT

In the latest instance, the Prescription Medicines Code of Practice Authority, a self-regulating arm of the Association of the British Pharmaceutical Industry, pointed to two online articles and four tweets that were made in connection with recruiting patients.

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What does Integrated Marketing Communications Mean in Pharma?

Pharma Marketing Network

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.

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Opinion: Why a chatbot might seem more empathetic than a human physician

STAT

An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…

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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

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Will Face to Face Communication Fade in a Digital World?

Pulses

By: Jaclyn Boyle, MS, MBA, BCACP and Jonathan Lang, PharmD Candidate 2023 With the technological advances of today’s age, will students lose the ability to communicate face to face (F2F)? The newly revised AACP Curriculum Outcomes and Entrustable Professional Activities (COEPA) stress the importance of communication.

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Hot off the press: Bridge to EM curriculum (2nd edition) released

ALiEM - Pharm Pearls

Andres Lopez , who revamped and updated the entire curriculum with Dr. Christina Shenvi to include more current articles, updated links, and new quiz questions. communication, efficiency). Check out the Bridge to EM home page and then head over to take the 9 free ALiEMU weekly quizzes.