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One of the speakers, Christopher Longhurst, chief clinical and innovation officer at UC San Diego Health, just published an article calling on clinicians to disclose to patients any time generative AI is used in their communications. “We just think that’s the right thing to do,” he said.
In the latest instance, the Prescription Medicines Code of Practice Authority, a self-regulating arm of the Association of the British Pharmaceutical Industry, pointed to two online articles and four tweets that were made in connection with recruiting patients.
Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.
An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…
Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.
By: Jaclyn Boyle, MS, MBA, BCACP and Jonathan Lang, PharmD Candidate 2023 With the technological advances of today’s age, will students lose the ability to communicate face to face (F2F)? The newly revised AACP Curriculum Outcomes and Entrustable Professional Activities (COEPA) stress the importance of communication.
Andres Lopez , who revamped and updated the entire curriculum with Dr. Christina Shenvi to include more current articles, updated links, and new quiz questions. communication, efficiency). Check out the Bridge to EM home page and then head over to take the 9 free ALiEMU weekly quizzes.
It is those folks in the middle who are the most important to communicate with. With respect to the latter, the article points out that to achieve the societal aim of ending the pandemic, then uptake will have to be strong to achieve the goal of herd immunity, even when combined with the huge numbers of people who have already been infected.
In this article, we will delve into the key criteria for selecting a CDMO, highlighting the essential factors to consider and the importance of effective communication and cultural fit. Communication and Cultural Fit Effective communication and cultural fit are often overlooked but crucial aspects of CDMO selection.
In this article, we will delve into the benefits of working with integrated CDMO services and explore how they can streamline the drug development and manufacturing process. This shift has led to the emergence of integrated contract development and manufacturing organizations (CDMOs), which provide end-to-end support for drug developers.
In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.
Every six months, we do a look-back to see what has changed in the way that FDA is communicating. And the increase in profile of Spanish releases would also be higher when there are fewer press releases if the number of bilingual communications remained the same. Overall, there have been shifts in the way the agency is communicating.
A recent article in Communications of the ACM explores opportunities for “Permissionless innovation” in pharmaceuticals. Permissionless innovation” refers to the freedom to explore new technologies or businesses without needing prior… Source
In this article, we’ll explore the patient communication risks that now confront life science organisations and provide insights into how to navigate them effectively.
It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. As a specialized field, medical writing encompasses the creation of various documents, from regulatory submission documents to medical journal articles, that convey critical medical knowledge to diverse audiences.
However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years. For an industry such as pharma, which must adhere to strict legal and regulatory procedures, creating an agile communications strategy can be a complex challenge.
In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard.
This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies.
Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.
Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.
Communicate effectively : Foster strong relationships with your legal team, stakeholders, and partners to ensure seamless communication and collaboration. Read the full article on managing drug patent litigation costs here: [link] So, how do you stay ahead of the game when it comes to managing drug patent litigation costs?
Streamlined Development Process : Implementing a streamlined development process that involves efficient project management, effective communication, and a focus on quality can help reduce development timelines and improve overall efficiency. Investing in technology can accelerate the generic drug development process.
In an article published here ten days back, I provided a detailed account of a most worrying case where counterfeiters succeeded in acquiring batch-specific serial numbers of Sun Pharmas anti-epileptic drug Levipil 500, which were then embedded into QR codes on fake packages. Furthermore, those codes (i.e.,
Summary of ABPI’s recommendations • Enhancing communications, transparency, and accountability • Improving resourcing and expertise to support its regulatory functions • Strengthening the regulatory framework with flexible licensing routes, expedited clinical trial approvals and horizon scanning capabilities.
As pharma starts to leverage a multitude of high-engagement channels like influencer marketing, online communities and virtual health services, the industry finds itself in a unique position to reimagine traditional direct-to-consumer (DTC) efforts and peer-to-peer communication.
Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. The post Focus on Rare: the invisible burden of rare diseases appeared first on.
This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients. It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information.
Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication. Read articles built for Pharma Marketing Teams at Pharma Marketing Network.
The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.
Collaboration and Communication : Encourage open communication and collaboration between manufacturers, distributors, and regulators to identify potential bottlenecks and develop solutions. Read the full article on streamlining the generic drug supply chain best practices: [link] So, what are these best practices?
In this article, we explore innovative and practical strategies that are making waves in the industry. Consequently, they expect pharma communications to be quick, relevant, and accessible on-demand. No longer effective are blanket tactics or generic messaging. Gone are the days when reps could walk into an office and pitch a product.
There are a variety of factors for HCPs to consider when communicating with patients. Open, non-judgmental communication between HCPs and patients can foster an environment in which treatment plans are optimally developed. For 5 questions patients want to be asked, read the full article on health-union.com.
Focus on quality and compliance : Implement robust quality control measures, conduct regular audits, and maintain open communication with regulatory agencies to ensure the integrity of biosimilars throughout the supply chain. Read the full article on how to address supply chain challenges for biosimilar products: [link]
Employee Training Pharmacy staff should be well-informed about health literacy and equipped with the necessary skills to communicate effectively with patients. When pharmacy staff are able to communicate at a level that is easy to understand for their community, patients are more likely to comprehend and adhere to their healthcare plans.
Digital Transformation in Pharma Branding With the growing importance of digital-first communications, healthcare marketers are shifting budgets from traditional channels toward platforms that offer greater reach and measurable outcomes. Consumers want smarter communication, but theyre wary of brands that seem too invasive.
An agency with a proven track record in delivering measurable results is more likely to contribute to your business’s success. Request Proposals and Assess Communication: Contact the shortlisted agencies and request proposals or consultations.
Where it is impossible to restrict access to HCPs, due to the congress platform or equivalent, there must be a clear statement to the attendee that the materials/communication are designed and intended for HCPs only.”. Here, we take a look at the top five takeaways from the document: 1. The codes still apply. End of the host country.
This article explores the nuances of how this label affects pharmaceutical marketing and what brands can do to respond strategically. Be proactive in communication. On platforms like Pharma Marketing Network , thought leadership articles that acknowledge challenges and offer solutions tend to outperform overtly promotional content.
New digital channels have changed the way patients engage with the medical world around them, while driving expectations on how the pharma industry must respond and deliver their communications during the pandemic. Bhupinder McJennett, AbbVie.
To find out what a “good doctor” really means for people living with chronic conditions, Health Union conducted a survey focused on HCP satisfaction (n=3,339, representative of 19 online health communities ) – which shed light on what works for patients, what doesn’t, and what it all means for the healthcare industry.
The Research Much research and many articles have been written on the problem of toxic workplace cultures, particularly in healthcare settings. For example, the excellent article written by George Zangaro, PhD, RN at RN Journal entitled Recognizing and Overcoming Toxic Leadership.
In this article an infectious diseases pharmacist discusses someof many learning tidbitsfrom ESCMID Global 2025, the largest international meeting of clinical microbiologists and infectious diseases specialists. Dr. Erlangga Yusuf discussed artificial intelligence (AI) as a tool for writing scientific articles. Authored By: Timothy P.
From my perspective, the real generator of change is the sudden need to communicate,” according to Heath Morlok , Associate Director of Oncology Integrated Customer Management at Merck. Communicating the vast array of treatment options to oncologists requires a renewed focus on education and personalization, Morlok said.
As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.
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