Pharma Marketing Network

MARCH 31, 2025

As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.

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Pharma Marketing Network

MARCH 27, 2025

The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. In this article, we explore the evolution of social media advertising , why it matters more than ever in pharma, and how marketing teams can stay ahead of the curve. It’s a strategic pillar.

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Pharma Marketing Network

JUNE 15, 2025

Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. In this article, we explore pharma email marketing solutions tailored to large lists, with insights on deliverability, segmentation, and data-driven personalization.

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pharmaphorum

JANUARY 19, 2023

In this article, I’ll outline some of the challenges that I anticipate for 2023. With patients increasingly relying on online and seamless care, provider organisations must consider incremental technology adoption and how to communicate electronically in a HIPAA-compliant manner.

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Pharma Marketing Network

MAY 11, 2025

Despite the emergence of new communication platforms, email marketing remains a cornerstone for engaging with patients, promoting services, and building brand loyalty. This article explores the enduring value of healthcare email marketing and why it remains a crucial component of a brand’s marketing arsenal.

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Pharma Marketing Network

MAY 9, 2025

This article explores how pharma brands can optimize healthcare advertising using data science, automation, and omnichannel engagementwithout violating privacy laws or patient trust. Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Emotionally Intelligent Messaging: Storytelling still matters.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. How has patient marketing changed in recent years?

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Viseven

MARCH 6, 2023

This article will cover the main aspects of successful healthcare CRM software and its benefit. It helps to organize communication processes, keep track of operational activities, and see what works in your management approaches and what requires changes in the current health system. Let’s go.

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Pharma Marketing Network

APRIL 23, 2025

This article explores evolving approaches, proven tactics, and emerging tools that can help brands build lasting relationships through authentic and effective engagement. But how can pharma marketers stand out in an increasingly crowded and regulated landscape?

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Pharmaceutical Technology

MAY 4, 2023

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

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Pharma Marketing Network

FEBRUARY 5, 2025

Instead of lengthy articles, consider: Infographics summarizing clinical trial results. HIPAA and GDPR laws protecting patient privacy. Monitor Engagement Carefully Social media allows for two-way communication , but pharma brands must be cautious. Engage in scientific dialogues by sharing white papers and expert opinions.

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Pharma Marketing Network

JANUARY 9, 2025

In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead. Clearly communicating the benefits and risks of drugs like Keytruda establishes credibility and trust. Disclaimer: This content is not medical advice.

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Pharma Marketing Network

OCTOBER 17, 2024

This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years. Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. We welcome your feedback and concerns.

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Pharma Marketing Network

JANUARY 9, 2025

In this article, well explore the key trends, technologies, and challenges shaping the pharma marketing world today. Automation: Email marketing and CRM tools streamline communication, saving time while maintaining personalization. Following GDPR and HIPAA guidelines safeguards both your company and your audience.

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Pharma Marketing Network

DECEMBER 19, 2024

This article explores strategies to refine audience targeting and boost campaign success. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Clearly communicate data usage policies to build trust. Use automated tools to flag non-compliant content before publication.

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Pharma Marketing Network

APRIL 10, 2025

Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. It means using data responsibly to tailor content, recommend resources, and support adherenceall while complying with HIPAA and other healthcare regulations.

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Putting Patients First Blog

JULY 2, 2024

As noted in our previous communications, while the NHC would prefer a more traditional Notice and Comment rulemaking opportunity that would ensure the Agency directly responds to stakeholder feedback, we welcome this opportunity to express our reactions to CMS’ thinking on the negotiation program.

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