Drug Patent Watch

MARCH 22, 2024

A recent article in Communications of the ACM explores opportunities for “Permissionless innovation” in pharmaceuticals. Permissionless innovation” refers to the freedom to explore new technologies or businesses without needing prior… Source

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Communication 104

pharmaphorum

OCTOBER 7, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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Communication Pharmaceutical Companies Pharmaceutical Companies 69

Eye on FDA

AUGUST 10, 2023

Every six months, we do a look-back to see what has changed in the way that FDA is communicating. And the increase in profile of Spanish releases would also be higher when there are fewer press releases if the number of bilingual communications remained the same. Overall, there have been shifts in the way the agency is communicating.

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Communication Documentation 80

Viseven

JANUARY 9, 2023

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.

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Communication Hospitals Clinic Management Diabetes 52

STAT

MAY 4, 2023

An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…

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Communication 246

pharmaphorum

OCTOBER 21, 2021

The company’s senior vice president for major markets (Europe, Canada and Japan) talks about the continued evolution of pharma’s approach to communications and commercialisation. She recently joined the pharmaphorum podcast to discuss the evolution of communications and commercialisation and her work mentoring the female leaders of tomorrow.

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Communication 52

Pharma Mirror

SEPTEMBER 1, 2023

The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.

Communication 52

Communication 52

pharmaphorum

MAY 19, 2021

In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.

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Communication 72

pharmaphorum

JULY 19, 2021

“Because of that, companies are under a lot of pressure to get a return on investment from these meetings.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post How hybrid virtual engagement is accelerating oncology communication appeared first on.

Communication 52

Communication 52

pharmaphorum

OCTOBER 8, 2021

Through her role as head of the Patient Voice Consortium at Syneos Health®, McDonough has seen first-hand how pharma companies large and small have attempted to build patient-centricity in the development programmes, with varying results. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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Communication 40

Eye on FDA

SEPTEMBER 10, 2020

It is those folks in the middle who are the most important to communicate with. With respect to the latter, the article points out that to achieve the societal aim of ending the pandemic, then uptake will have to be strong to achieve the goal of herd immunity, even when combined with the huge numbers of people who have already been infected.

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Communication Vaccines Immunity Immunization 82

pharmaphorum

OCTOBER 22, 2021

The post How are the European pharma and biotech sectors addressing strategic communications? appeared first on.

Communication 52

Communication 52

pharmaphorum

JUNE 23, 2021

Over millennia, as societies became more complex and technologically advanced, organized religion took hold, and those stories changed again, but we continued to use storytelling as a principle means of communication. healthcare provider communication. READ THE FULL ARTICLE HERE. reflect, empathize, and enhance patient?healthcare

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Communication Medical Schools Hospitals 52

Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 14, 2020

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. We also need to be especially mindful right now about our push and pull strategy.

Communication 52

Communication 52

FDA Law Blog: Biosimilars

OCTOBER 24, 2023

By Dara Katcher Levy — Yesterday, FDA published a new Draft Guidance, “ Communications from Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products Questions and Answers ” (SIUU Guidance or Draft Guidance).

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Labelling Communication 64

Pharma Mirror

JUNE 23, 2023

In this article, we’ll explore how to use omnichannel and sales enablement technology to create the biggest impact, and how partnering with an expert in behavior change and sales performance can ensure greater commercial outcomes.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

JULY 25, 2023

An agency with a proven track record in delivering measurable results is more likely to contribute to your business’s success. Request Proposals and Assess Communication: Contact the shortlisted agencies and request proposals or consultations.

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Communication 98

Digital Pharmacist

AUGUST 21, 2023

In this article, we’ll delve into a comprehensive breakdown of the past season’s dynamics and provide valuable insights to equip you for the challenges and opportunities that lie ahead. Below are a few ways to help you efficiently communicate with your patients this flu season.

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Vaccines Communication Immunity Immunization 98

Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers.

Communication 52

Communication 52

pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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Communication Hospitals 52

pharmaphorum

NOVEMBER 24, 2020

Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.

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Communication 119

STAT

FEBRUARY 1, 2024

Novavax won’t disclose its revenue until later this month, but its latest communications don’t exactly inspire confidence. If you’ve made it to the end of this article, you might be interested in joining this  secret list for an upcoming biotech newsletter. Just some food for thought.

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Drug Pricing Vaccines Communication Drug Development 295

pharmaphorum

AUGUST 12, 2021

As pharma starts to leverage a multitude of high-engagement channels like influencer marketing, online communities and virtual health services, the industry finds itself in a unique position to reimagine traditional direct-to-consumer (DTC) efforts and peer-to-peer communication.

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Communication 111

pharmaphorum

OCTOBER 14, 2020

Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability.

Communication 52

Communication 52

pharmaphorum

OCTOBER 6, 2022

Today’s oncology launch landscape is highly saturated and competitive, cumulatively presenting significant challenges, particularly for small and emerging companies to gain traction with medical and scientific communications that inform key stakeholders about their oncology therapies.

Communication 52

Communication 52

The Honest Apothecary

JULY 4, 2023

The Research Much research and many articles have been written on the problem of toxic workplace cultures, particularly in healthcare settings. For example, the excellent article written by George Zangaro, PhD, RN at RN Journal entitled Recognizing and Overcoming Toxic Leadership.

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Hospitals Communication 100

pharmaphorum

MARCH 8, 2021

Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. The post Focus on Rare: the invisible burden of rare diseases appeared first on.

Communication 111

Communication 111

pharmaphorum

AUGUST 5, 2021

There are a variety of factors for HCPs to consider when communicating with patients. Open, non-judgmental communication between HCPs and patients can foster an environment in which treatment plans are optimally developed. For 5 questions patients want to be asked, read the full article on health-union.com.

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Communication 97

pharmaphorum

OCTOBER 13, 2021

Work closely with the web editor to develop and manage the editorial calendar through management of paid articles and commissioning of editorial articles from an established team of freelancers and / or other companies. Commissioning and producing media for pharmaphorum.com, including articles, podcasts and videos.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 24, 2023

It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. In this article, we will explore what strategic storytelling is, how pharma brands can benefit from it, how to craft an effective story, and how to maximize impact through storytelling.

Communication 52

Communication 52

ID Stewardship

MAY 12, 2023

In this article five tips for incoming PGY2 pharmacy residents is provided. BCPS, BCIDP Article posted: 12 May 2023 The ASHP pharmacy residency match phases 1 and 2 have come to a close. Core resources can include society guidelines, ACCP Self Assessment Program chapters , review articles, key specialty books (e.g.,

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Communication Documentation Vaccines 52

pharmaphorum

FEBRUARY 18, 2021

To find out what a “good doctor” really means for people living with chronic conditions, Health Union conducted a survey focused on HCP satisfaction (n=3,339, representative of 19 online health communities ) – which shed light on what works for patients, what doesn’t, and what it all means for the healthcare industry.

Communication 75

Communication 75

ID Stewardship

DECEMBER 12, 2023

In this article a clinical pharmacist discusses ways that preceptors may integrate generative artificial intelligence programs into pharmacy education for student and resident learning experiences. Article posted 13 December 2023 Artificial intelligence is a hot topic today. Authored By: Timothy P. Gauthier, Pharm.D.,

Communication 109

Communication 109

Express Pharma

JUNE 19, 2023

This article explores various aspects related to the issue of MR quality and proposes potential solutions. This leads to the promotion of MRs who excel in fieldwork but lack the ability or conviction to engage doctors with scientific content or effective in-clinic communication. You get what you ask for. You get what you ask for.

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Communication Customer Service 105

pharmaphorum

MARCH 15, 2022

Acknowledging and amplifying these voices is essential for pharma companies looking to enter the market but communicating with such a passionate and informed group can be challenging. Rare diseases are notoriously heterogeneous,” says Dr Emma Lemon, who leads the Medical practice at AXON, a global healthcare communications agency.

Communication 52

Communication 52

pharmaphorum

MAY 25, 2022

Where it is impossible to restrict access to HCPs, due to the congress platform or equivalent, there must be a clear statement to the attendee that the materials/communication are designed and intended for HCPs only.”. Here, we take a look at the top five takeaways from the document: 1. The codes still apply. End of the host country.

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Documentation Communication Pharmaceutical Manufacturing Labelling 105