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NHC Submits Comments on CMS Draft Guidance for IPAY 2028

Putting Patients First Blog

Even well-intentioned policies can create access disparities if communication and operational support are lacking. The process by which CMS will determine that a drug qualifies for renegotiation should be more transparent. 11 The role of patient-centered evidence in the renegotiation process also requires greater definition.

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51 healthcare leaders’ takes on doing more with less

Beckers Hospital Review

Senior Manager of External Communications at Providence Alaska (Anchorage): Providence Alaska Medical Center’s Daily Device Review Initiative, launched in January 2025, targets the prevention of two prevalent hospital-acquired infections: catheter-associated urinary tract infections and central line-associated bloodstream infections.

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207 community hospital presidents and CEOs to know | 2025

Beckers Hospital Review

She joined the organization over 30 years ago and worked alongside providers and staff to drive improvements in patient care, culture and communication. She directs a team of over 1,000 staff with a communicative, empathetic and open leadership approach. Ultimately, she was promoted to CEO in July 2011. Brett Altman.

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57 hospital and health system CXOs to know | 2025

Beckers Hospital Review

As CXO, he promotes a patient-centric approach, emphasizing communication, empathy and personalized care. In her career, she has built and led integrated marketing communications programs, public relations initiatives and strategic planning for Fortune 500 companies. Caulfield came to Grady Health in 2012. Danita Cohen. Lisa Drumbore.

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Pharma News: Latest Trends and Insights for Marketing Teams

Pharma Marketing Network

For example, targeting oncologists for a drug like Opdivo requires a unique approach compared to marketing a diabetes treatment. Automation: Email marketing and CRM tools streamline communication, saving time while maintaining personalization. Tools like HubSpot and Salesforce are becoming indispensable in pharma marketing arsenals.

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