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Changing the PAP Model

Pharmaceutical Commerce

Structuring patient assistance programs as independent non-profit foundations helps pharmaceutical companies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceutical companies may also struggle with public image issues.

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The Importance of Modernizing Your Email Marketing Campaigns

Pharma Marketing Network

This ensures consistent communication without overburdening your team. downloads, appointment bookings) Email heat maps and click maps These insights help marketers understand which content works, when to send messages, and how to refine future campaigns.

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SEO Marketing Strategies that work in Pharma

Pharma Marketing Network

In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Unlike paid advertising, SEO delivers sustained, long-term visibility.

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Enhancing solubility of targeted protein degraders: Better strategies for bioavailability

Pharmaceutical Technology

Free Report Targeted modalities: Trends, challenges, and CDMO considerations in a precision-driven era Download this report for a deep dive into the targeted modality market. Please check your inbox to download the Report. Please check your inbox to download the Report. You will receive an email shortly.

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US trade tariffs and the potential impact on pharma supply chains

Pharmaceutical Technology

Download to learn about the causes of contamination and how to adapt your parenteral packaging – one potential source – to minimise the risk. Please check your inbox to download the Whitepaper. To learn more about supply chain strategies for safeguarded pharmaceutical production, download the whitepaper below. [i]

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RFK Jr looks to alter rare disease regulation by fast-tracking drug approvals

Pharmaceutical Technology

In one of the fierier remarks from the roundtable, RFK Jr said: “At every level, doctors, other providers, our hospitals, the pharmaceutical companies, the insurance companies, all make money by keeping us sick. Please check your inbox to download the Whitepaper. You will receive an email shortly.

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Top AI Tools for Pharma Marketers: Boosting Compliance, Content, and Customer Engagement

Pharma Marketing Network

When paired with AI-based content scoring, pharma teams can now forecast which messages are most likely to drive click-throughs, downloads, or video viewsbefore launching the campaign. Conclusion AI is transforming the way pharmaceutical companies communicate, educate, and engage.